When it comes to running a business, it takes a team of like-minded Americans to grow the brand.
With women at the helm, Tania Santos Silvia founded Lala Diamonds to create “delicate, hard and memorable” pieces for the women who constantly motivate her. By working strongly with each client, you ensure that the logo adopts a unique design procedure to constitute what each of the bearers actually embodies.
“Your new air is the equipment you paint with, without them you’re just another user with an idea,” she told Emirates Woman.
Embodying her philosophy of trust, this entrepreneur has been through many ups and downs and knows what it takes to turn a concept into a successful brand.
For her inspiring story, we spoke with Silvia about her adventure as the founder of a complicated high jewelry brand.
Let me start by saying that I am a mother of a small child, so the first 30 minutes of my day are somewhat fanciful. Between waking Santiapass or waking him up, putting him in a position for school, preparing breakfast and enduring occasional tantrums. . . it can be agitated. I like a strong and intelligent appearance and a wellness routine, so at the time of my morning, sleep takes on paramount importance. When you’re a mom with a young child, a restful night’s sleep doesn’t happen as often, so I go out for a nap once he leaves for school. After my nap, I go to the gym. I’m obsessed with smart HIIT training. Work starts later due to the time difference with my team in Portugal, which also means my day ends later.
I was filled with energy by the good looks of what nature produces and all its nuances, and how a probably “unattractive” rock can be reshaped to achieve a magical and captivating appearance. I was working a lot with the rough diamond industry, so the first closing, I made the decision that I was looking to create a logo with a competitive price that would allow more women to fall in love with this product provided by nature as I did. I started working with my team in Portugal to expand the concept; all the women around us encouraged us and we introduced the Lala Diamonds logo.
During the artistic process, we never fulfilled our mission. We paint so that our pieces are delicate, hard and memorable; so do the women who constantly motivate us. It also allows us to work hard with our end consumers to design exclusive pieces for them and their loved ones, focused on what our consumers represent, their memories and emotions.
One of our top priorities is the tracking of gemstones. We work largely with all parts of the origin chain to ensure their quality and moral standards. and compliance. Our products come with proper Kimberly certification and are conflict-free.
It’s easy. . . trust! You can’t run a business alone. You want a team you can trust, so you can delegate and they can deploy. Entrepreneurship can take time. Your new air is the team you work with, without them you are just another user with an idea.
Technology comes into play in many tactics and this is, in fact, what enables the major trends that shape all industries: hard jewelry is no exception. Not only does it allow the digitalization of processes and the traceability of all suppliers; it allows us to succeed in a global audience. We introduced our online page about a year ago, with a strong focus on the visitor experience, encompassing each and every moment of the visitor’s journey.
I’m sure it’s a high-pressure challenge for many, and I’m no different. The world has changed, other people have changed, as have priorities. I’m more focused on spending time with those I love, more focused on experiences. , travel and enjoy my freedom. I am now more aware of the time we all have and how to make the most of it.
I had a few mentors along the way, my mother was definitely the first. She guided me to be informed about what mistakes to avoid in business. However, for over 8 years, my husband has undoubtedly been my true mentor. He taught me to remove all kinds of feelings from business and investments and continues to teach me every day. One of the most important lessons I’ve learned from what he taught me is that while we love an idea, salaries paid with love, so we also want to make sure designs paint commercially.
My recommendation is to be 110% sure you need to do it. Have a plan B and C. Do all the pros and cons. Sleep and get recommendations from other experienced people (good and bad). Trust your team, you can’t do everything – you’re doomed to failure if you do. Finally, be more rational than emotional.
Being an entrepreneur has strengthened my resilience. My patience has also improved tremendously. It’s kind of a “knock down the wall when the door is closed” environment. It’s not easy, it never will be, however, the laughter and excitement that come from succeeding slowly but are actually worth it. And that’s a infierno. de an example for my son.
Images: provided