In many ways, 2022 a year after Covid, not because the dreaded virus is gone from our lives, but because other incidents and events dominated the news cycle for the first time in two years.
This year, in indianexpress. com, the most read articles were not about Covid-19, but about the war in Ukraine and its effect on the world. At least part of our maximum of 20 sensitive items this year were similar to Ukraine. Interestingly, the most read story of the year was the interview of Alexey Kupriyanov, senior researcher at the Institute of World Economy and International Relations (IMEMO) of the Russian Academy of Sciences in Moscow, through our Foreign Affairs editor, Nirupama Subramanian, who explained how Ukraine for Russia was the same as Pakistan for India.
In India, the Uttar Pradesh elections in March attracted the most interest, followed by the EU budget and the political crisis in Maharashtra. Elections in Gujarat, Punjab and Himachal did not have the kind of pan-Indian appeal that Yogi Adityanath’s re-election did. Interestingly, Delhi’s municipal elections were closely watched across the country as they were projected as a struggle between the ruling party and the Aam Aadmi Party (AAP), which is the dominant player in the national capital. It also paves the way for the Brihanmumbai Municipal Corporation (BMC) elections in 2023.
In the post-Covid pattern, a healthy lifestyle has become a vital aspect for most people. Our story on how your bathing behavior can aid digestion has set many new records. In fact, millions more have been read of our explanation of the TC value, which was the most read last year.
Two premature deaths also appear to have rocked India this year. The automotive fate twist that resulted in the death of industrialist Cyrus Mistry and the death of singer KK were among the most read stories this year.
The BJP was the political entity that aroused the most interest in the year, followed by the Congress, while Delhi and Mumbai were the places that generated the most interest with their stories, followed by Maharashtra and Karnataka.
It’s no surprise to guess the most popular user of the year, Narendra Modi. The volume of interest turned out to have decreased somewhat. According to our research, the most popular user at the moment was Alia Bhat, who was our guest on Express Adda this year.
2022 is also the first year we’ve had with a full virtual subscription, and we’ve learned how our most unflinching users have a very different reading habit than the masses. Express subscribers love reading our editorials and reviews daily, and share our new Political Pulse and UPSC sections.
The maximum popular tale among paying readers P Vaidyanathan Iyer’s explanation of the old pension scheme.
Other popular premium stories among this developing readership organization were our study stories about the conflicts between Nehru and Ambedkar and the Chola dynasty. Very popular with this outfit, along with his daily crossword puzzle and Sudoku.
Our organization of registered users found that the entertainment and fitness sections were very attractive during the year. The most popular story among this audience was Ukrainian journalist Anastasia Pilyavsky’s open letter to Indians. Anil Dias’ story about the humiliation of chess grandmaster S L Narayanan in the Bundesliga chess league. It was also very popular with this group of readers.
Of our loads of millions of readers, a large portion comes to us at least once every other day according to the knowledge of the Chartbeat analysis tool, spending much more time on the site and reading more stories than others. This is just a testament to the exciting times we live in, where online readers are increasingly unwavering and demanding. And it guarantees that we will keep our promise for many years to come, the promise that we will have more stories for you every day.
Do you want to reset divestment plans?