Women who inspire: black and Latino marketers who excel with COVID-19

“I was just looking to open an area where other people feel comfortable and safe. I need other people to see other people who look like them, and I need them to know they won’t be judged. “Debra Williams

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Lisa Logan, owner of a manicure salon, has run a successful business since 2012 and has a list of star clients including Beyonce, Katie Holmes, Mary J. Blige, Taraji P. Henson and Pink (to name a few). But when COVID-19 hit, The Nail Suite had to close its doors and Logan had to turn.

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Logan discovered a solution to take care of herself and her family, while treating his daughter’s eczema and psoriasis. He tried to infuse oregano oil (known for its healing properties) into soap, and that’s when Logan’s O’Really Origan soap a month later, Logan’s soap operas were being promoted at breakneck speed and were invading the back of his living room. Her soap opera even caught the attention of Carol’s Daughter founder Lisa Price and Oprah Winfrey’s pedicure Gloria Williams, also known as “Footnanny”. “Now that Logan’s soap business is booming, he plans to sell it at outlets when he re-opened The Nail Suite.

“It’s vital not to be a pony at once. Just take what you know and make sure you have something else to fall into. Have others around you that can inspire you to open your brain to the things you can do. You have to have other people who keep inspireding you. That’s how you can almost scratch the surface of all the things you can do. You just have to dig deeper. Keep looking to find out what new things you can do. – Lisa Logan

When the pandemic struck, panic purchases and the closure of giant agricultural factories emptied supermarket shelves and threatened food security.

As a result, city dwellers have learned how basic urban agriculture and local produce are. Concrete example: Mother’s Finest Urban Farm, a farm owned by black women in Winston-Salem, North Carolina, which has grown particularly to accommodate the developing demand The owner and mother of 3 children, Samantha Winship, began to cultivate primarily for the aptitude and self-sufficiency of her circle of relatives, but eventually made the decision to serve the network and the CSA (Community-supported agriculture) as well. expanded nearly 3 acres of urban development area for its circle of relatives by renting another five acres within other parts of the city to increase agricultural production. Since then, Mother’s Finest Urban Farms has become one of the most productive resources of quality new products of the pandemic. Winship, who is considered the farm’s mom, specializes in beekeeping, birdcare, worm farming, etc.

“Food is comforting for many other people and it is to know where their next meal will come from. Seeing the smiles on a family’s face when we put a box on their door values all the hard work. “- Samantha Winship

Nathalie Huerta presented The Queer Gym more than a decade ago with a $50 Gift Card from Target.

Huerta took the opportunity to serve her LGBTQ fitness network when she learned of a wish she did not fulfill. “As I started providing more male supplies, I became more comfortable in my sexuality, but less comfortable in the gym,” she said in an interview. with CNBC. As a result, personalized education has begun for non-gender-compliant members and transgender members preparing for gender confirmation surgery.

Navigating the emotional effect of the pandemic is familiar to Huerta, who first opened his business in the midst of the 2008 monetary crisis.

Since closing the physical location of his Oakland, California gym, his business has moved all of its consumers to an online format, and now that its network is more accessible, it has nearly tripled in size, with 40% of the total deal. from Oakland and the remaining 60% from the US and abroad.

“I need to start creating ‘happy, healthy and rich gays’, because economics is a component of well-being, and that’s something the queer network is excluded from. “- Nathalie Huerta

In 2016, Luciana Gomez opened her coffee, Café Victoria, across the street from the American Airlines Center in Dallas, Texas, with the purpose of bringing coffee culture to her next neighborhood, while providing an affordable daily experience.

Despite the emotional and demanding situations of the completion of his business, the lockdown and the next new recovery regulations, his precedence became clear: to keep his 4 painters in painting and corporate in the business. She distributed leaflets as she walked her dogs and began to see that orders arrived slowly from the Dallas Community. Gomez even caught the attention of “Shark Tank” host and Dallas Mavericks owner Mark Cuban.

Cuban, whose team plays across the street from The Café de Gómez, has placed an order for more than 120 department stores of coffee and cakes for lifeguards at a verification site and near the Town Hall. Even with declining sales and an outstanding loan application, Gomez emphasized the strength of the Latino network and said it was a blessing to keep his doors open. In an interview with CNBC, he said: “As Hispanics, our currency is a little more resilient and culturally we are more open to the crisis. Leave the engine running until we can drive again.

Enjoy your adventure and introduce it. Don’t go out to blend in because it will make your uniqueness disappear, and it is precisely that uniqueness that makes you and what you will achieve. Luciana Gomez

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