BusinessWire India Mumbai (Maharashtra) [India], November 7: Beiersdorf is strengthening its CARE BEYOND SKIN sustainability program with the launch of “Women in Circularity. “This holistic initiative aims to provide really significant investments to plastic waste recycling organizations that have a strong social business focus. The initiative has two vital goals: the first is to expand the recycling infrastructure of plastic waste control organizations in emerging economies and the timing is to make sure that waste collectors, the majority of whom are women, get an education and opportunities for advancement. “Women in Circularity” is poised to have a significant environmental impact while fostering a more inclusive society.
The launch of the initiative consisted of betting on organizations with social impact in the regions most affected by the negative consequences of the COVID-19 pandemic. After a thorough validation procedure and on-site visits, four organizations were selected: Green Worms in India, Delterra in Argentina, Recycle Up! Ghana in Ghana and TakaTaka Solutions in Kenya. The “Women in Circularity” initiative amounts to a donation of four million euros and is part of Beiersdorf’s COVID-19 aid program, the largest global aid program in Beiersdorf’s history, introduced in 2020. In close cooperation with the public government, as well as with local and foreign authorities. concerned parties. For organizations, Beiersdorf aims to help mitigate the negative effects and consequences of the pandemic while offering sources of income and advancement opportunities to more than 1,600 women in the waste control sector. With only 3% of household plastic waste collected and recycled in Kerala (World Bank Report, 2021), the Women in Circularity initiative aims to address a dual challenge: plastic pollutants and poverty. By creating employment opportunities for the local workforce, the initiative seeks to address this urgent issue well. Green Worms, a local waste control arrangement in Kerala, will identify a curtain recovery facility in Malappuram district until December 2023 and operationalize a plastic waste recycling plant in Kannur district until February 2024, both located in rural Kerala. This ambitious task is expected to provide jobs in waste control to more than 500 women from 20 villages. At the same time, this will allow 6,000 tons of plastic to be recovered, of which 2,760 tons will be recycled each year. Beyond the significant environmental impact, “Mujeres en Circularidad” will raise the social prestige of women in the region by offering workshops, scholarships, menstrual hygiene education, regular physical check-ups, fitness insurance and vaccination campaigns, thus ensuring a functioning sure. atmosphere. The initiative also creates a social cover fund for waste sector staff to improve the economic security of the local community.
Jean-François Pascal, Vice President of Sustainability at Beiersdorf, said: “The global plastic challenge has continued to grow over the years due to the production and disposal of millions of tonnes of plastic each year, which is single-use plastic. . This situation has been exacerbated by the COVID-19 pandemic. With our “Women in Circularity” initiative, we aim to help mitigate the devastating consequences of the pandemic on the environment and society by creating a lasting impact. “In addition, the initiative will help develop the plastic waste collection and recycling capacity of those organizations through 15,000 tons of plastic per year by expanding their plastic waste control infrastructure and adding new recycling plants. The budget will create new jobs and improve the working and living situation of women. waste creditors through the provision of training, occupational fitness and safety, fitness insurance and expanded vaccination services,” comments Luisa Robles Vega de Beiersdorf, Head of Sustainability, Environmental Strategy and Human RightsArray.
Explaining this vision, Jabir Karat, CEO of Green Worms, says: “During the pandemic, many painters in the waste sector, most of whom are women, did not have any source of income. They took out loans and now they have gone back to work and, in addition to feeding their families, they are now also paying off their loans. These women are resilient and all they want is access to solid and safe job opportunities. If we can work together on a shared project with women recyclers, we can create stories of hope fighting against plastic pollutants and poverty. Launched in four countries, this initiative redefines the strategy for situations of environmental demand and the empowerment of women within the waste control sector. Focusing on inclusion and circular resources, the initiative contributes to a sustainable long-term in which companies become catalysts for positive change.
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