FINANCIAL: With around 3 billion monthly active users in the second quarter of 2023, Facebook is the most used online social network in the world, according to data from Statista. The platform surpassed two billion active users in the second quarter of 2017, which in comparison, Meta-owned Instagram took 11. 2 years and Google’s YouTube, just over 14 years, to achieve this milestone.
As of January 2022, Facebook’s largest audience was in India, with just about 330 million users, while the United States was in second place with a total of around 179 million users. The platform also enjoys notable popularity in Indonesia and Brazil.
Social media use in the United States
As of January 2021, Facebook is the platform where users in the United States spend the most daily time. The average time spent on Facebook is 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 minutes daily. Due to the COVID-19 pandemic in 2020, all major social media platforms experienced an increase in daily usage, which then stabilized or declined in 2021. By the end of 2021, more than a quarter of all Facebook users in the U. S. had been employed by the end of 2021. 34 U. S. age groups belonged to Facebook and 18. 2 percent of users were in the 35-44 age group. Overall, Facebook users were more likely to be women.
Meta Platforms
Meta is the parent company of the newly rebranded Facebook and had a total of 3. 59 billion core product users in the last quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp, and Oculus, Meta’s virtual truth subsidiary that produces virtual reality headsets. In 2021, Meta’s revenue amounted to $117 billion, up from $86 billion last year.
The U. S. and China are the highest-profile social platforms
Many of the top-ranked social networks, with more than a hundred million users, originated in the United States, but such as Chinese social networks WeChat, QQ or video-sharing app Douyin have also attracted wide appeal in their respective regions due to their local presence. context and content. Douyin’s popularity has led the platform to launch an overseas edition of its network: a small app called TikTok.
Facebook: Use on or Computer
At the beginning of 2022, about 81% of Facebook users worldwide used the platform’s social networks exclusively through their mobile phones, while only 1. 5% reported their desktop or laptop. As of October 2021, 3 Facebook Inc. products were on the most sensible list of the most downloaded social media apps on Apple’s App Store in the United States. Facebook’s social media platform took the top spot with approximately 2. 5 million downloads, followed by Facebook-owned instant messaging facilities, Messenger, and WhatsApp, with 2. 1 million and 1. 4 million downloads, respectively.
Evolution of social media
Between 2012 and 2020, daily time spent on social media around the world saw a steady increase: users averaged 145 minutes per day in 2019 and maintained the same degrees of engagement in 2020. However, the platforms that users like have replaced since 2019. , and the balance of power turns out to be moving even further away from Facebook’s market dominance. Not only is Facebook’s rate of user expansion expected to slow in the coming years, but Gen Z users seem to prefer video-centric social platforms like Snapchat. TikTok and YouTube.
El FINANCIERO – As of January 2024, the tech startup with the highest number of layoffs Amazon, with more than 27,000. . .
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