Some are even pushing back the release dates of their new smartphones.
Samsung, with a production base in India, is able to cope well.
Other Indian brands are taking advantage of this opportunity.
In the midst of the coronavirus outbreak (officially called Covid-19), production in China has experienced an almost total shutdown, which is now impacting the chain of many electronic products, including smartphones.
Since many Chinese smartphone brands like Oppo, Xiaomi, Vivo, and Realme import their finished products from China to India, a shortage of those devices is expected to occur in the Indian market soon.
In addition, the market leader in the high-end smartphone segment, Apple, has also imported finished and unfinished smartphones from China to India. But now that production industries remain stagnant in China, an Apple smartphone stock crunch could hit Cupertino. company headquartered.
Faced with inventory shortages, some corporations are even pushing back the launch dates of some of their smartphones that are expected to hit Indian markets in the coming months. The scenario is so dire for many corporations that they are even rethinking their pricing strategies. according to a report via Business Standard.
Although many corporations have also moved their production bases to other countries, they still rely heavily on China-based entities to supply the portions and factors needed to manufacture smartphones.
However, some companies, such as South Korea-based Samsung, are still breathing a sigh of relief at the coronavirus outbreak. Samsung has recently moved its production and gathering bases to other countries such as Vietnam and India, which has a negative effect on the company.
According to the Bureau of Standards of India (BIS), Samsung India plans to launch nine new smartphone models in early 2020. On the other hand, LG and Xiaomi have already introduced two new models to the Indian market in 2020. In addition, Motorola and Coolpad have also introduced a new model.
For Samsung, the status quo of a production base in Noida is good luck for the company. In 2018, Samsung had higher production capacities. Today, the Noida site manufactures around 120 million devices, up from 68 million in 2018.
In addition to foreign players, Indian brands are also seeking their position in the country’s cellular market amid the coronavirus outbreak. Budget smartphone maker Cellecor has already registered 15 models in 2020. Hitech has recorded 8 since Jan. 1.
Typically, cellular device brands deploy their devices within a month of registration with the BIS. If you look at the trends, in the coming months, Indian smartphones could be flooded with low-budget Indian brands.