Popular bacon sausages now appear on pizzas, sauces, smoothies, and even dog treats, as stores compete for our holiday food expenses.
It can be a stuffed turkey, a side of salmon, or a roasted nut in the middle of your table on Christmas Day. Recover much-needed income.
The food industry has gone crazy with pigs in blankets, providing dozens of new types, as well as derivatives like gravy, pizza, smoothies, and even dog treats.
The sausage sandwich tops surveys of favourite holiday foods and, with more than £30 million spent on them in supermarkets alone, make up vital business for retailers, restaurants and restaurant chains.
Neil Nugent of food consultancy BullDogFish says the new products appeal to customers. “Everyone is looking to put you in the mood,” he said. It’s like a drink before the theater. “
The Pizza Punks chain has a pork pizza on the blankets it “celebrates,” and burger chain Five Guys even tried a pork smoothie on the blankets, consisting of 3 slices of bread whipped in a vanilla smoothie with crispy bacon added.
Tesco’s 16 types come with “manta pigs in Yorkshire puddings” and “maple sausages in blankets,” a meatless look made from pea protein; ASDA & Brands
Some say Delia Smith was the first to include pigs in blankets on the Christmas menu in the 1990s when they made the impression in her Christmas cookbook, and then supermarkets began promoting prepared versions. and pistachio pigs in blankets.
Almost a fraction of respondents to a Tesco survey say pigs with blankets are their favourite holiday ornament and, with budgets under pressure this year, they would save on turkey than on it.
Supermarket sales have risen almost by a fifth in 4 years, from £26. 4 million in December 2018 to £31. 2 million this year, according to knowledge firm Kantar.
On the big day, they work to prepare food, Nugent says. “Turkey wants all the help it can. Salted smoked bacon and well-seasoned sausages, as well as filling and other chunks, helps.
This article was amended on December 20, 2022 to characterize supermarket sales figures to Kantar; This detail had been lost in the editing process.