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It was a week of hope and inspiration for the future of Bangladesh, which is nearing the end of its prestige as an LDC and nearly a decade after the Rana Plaza tragedy, which in the past cast a shadow over its garment sector.
Today, major brands and stores pride themselves on being related to Bangladesh and the country boasts of being the world’s largest garment exporter.
Its ultimate purpose is to take China’s most sensible place through the installation of the sourcing destination for those seeking sustainable, ethically made and value-added fashion clothing.
In fact, eight of the ten smartest LEED (Leadership in Energy and Environmental Design) rated garment factories in the world are located in Bangladesh, a statistic that was cited throughout the event, and it has almost a portion of the hundred smartest. LEED-rated factories around the world. (48) with much more in the pipeline.
The organizers of Made in Bangladesh Week also invited Just Style to the country’s leading eco-friendly garment factories and see first-hand the remarkable progress being made.
There is no doubt that the investments are immense and go beyond environmental duty since the factories also have educational centers, nurseries for their young people and gyms for their families.
The slogan of the International Apparel Federation World Fashion Convention, at the perfect time to sit in the middle of Made in Bangladesh week: “Transform fashion together”.
Arguably, this slogan is the missing piece in the puzzle of Bangladeshi clothing brands. the largest sector for all?
The brands and stores that offered on the occasion were obviously proud to have “Made in Bangladesh” labels on their garments and spoke of having genuine “partnerships” with Bangladesh as it continues to embark on its impressive transformation.
However, the cost-of-living crisis makes it difficult for brands and stores to communicate on the sensitive topic of “money” and potentially charge an additional dollar or euro to a consumer’s final value amid emerging inflation.
Is it time for Bangladesh to take issues into its own hands and share its green logo transformation with consumers?
Consumers want sustainable fashion and if they are aware that they can charge a dollar or a euro more depending on the garment to achieve it, brands and stores would not be so afraid to increase their rates for the benefit of all: our workers and our planet.
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