For insurers such as Great Eastern Life (Great Eastern), founded in Singapore, Covid-19 has raised public awareness of the need for an insurance policy good enough for unforeseen circumstances imaginable.
Great Eastern has also seen the pandemic situation accelerate the speed of digital adoption to complement a traditional face-to-face business, Colin Chan, managing director, group marketing at Great Eastern tells The Drum.
He believes that in the “new future” Great Eastern monetary representatives will engage their consumers through virtual channels, as more and more consumers are buying insurance products online or through remote channels, especially for simpler short-term products.
“Since the beginning of the pandemic, we’ve been continually reviewing our existing products to see what works for our consumers to provide them with greater security and peace of mind in those difficult times,” Chan says.
“Consumers are our most sensitive priority, so we have continued to interact with them in recent months through virtual projects to provide undeniable and effective monetary advice, quality visitor service and applicable proposals. This has been reflected in our recent projects.”
He added: “Organizations, regardless of the industry, are refocusing on the way they think about the new future. Marketing has long consisted of making a logo known to as many other people as possible. Rather, it’s about interacting with the customer with applicable information and messages in the right position at the right time in the applicable channels In the historically traditional insurance industry, we are one of the first to recognize this and shape our customer interactions accordingly, and it had a good resonance.
In its recent campaign, the momently component of its #Lifeproof campaign, Great Eastern reiterated the promise of its central logo as “The Life Company” and its vision of allowing consumers to prepare for all the uncertainties of life.
Based on the central theme of the poignant and, indeed, non-public questions that other people look for on the Internet, his brand films the confidence that “the problems of life do not outline us”. Our responses do so “through examples of the many considerations and uncertainties in life faced by others at other stages of life.
This is a nod to Great Eastern’s increased demand for more specific and specific insurance products, tailored to the concerns of existing customers, such as injuries and medical plans to cover infectious diseases such as Covid-19 and dengue.
The crusade also identified the significant effects of the pandemic on Singapore’s economy and businesses, highlighting the development of demanding situations and uncertainties faced by self-employed, self-employed and staff workers on the small business economy. While top businesses and activities have resumed at the time of Singapore’s reopening, many employees in the small business economy are likely to remain a daunting task in recovering their pre-pandemic income.
Without work benefits or commercial insurance coverage, the scenario is even more complicated if you are hospitalized due to an injury or illness and your source of income is reduced.
“To satisfy the wishes of this specific group, we work with telehealth provider Doctor Anywhere to provide an affordable insurance product, Great Comprehensive Care, to meet the desires for staff coverage in Singapore’s task economy,” says Chan.
“We are offering an additional reduction in benefits to customers who purchase normal plans similar to premium investments. Customers will get a loose withdrawal bonus waiver for up to 12 months if they are fired within the first two years of their contract. It is about assisting clients’ policies, helping them to lose expenses for other faster needs, allowing them to invest in the long term.”
“In addition, with the rise of dengue cases in Singapore, customers who subscribe to life-safe plans, a turn of non-public fate and a normal fitness will get dengue-free care for 12 months.”
Pandemic or not, this has not replaced the Great Eastern logo target as “Life Company” and its general ethics in consumers and “Lifeproof” communities around the company, Chan says, noting that since February, consumers have acquired no – public products. Twist of Fate Plans on its website.
For the most complex insurance plans, Great Eastern consumers can interact with their monetary representatives during video conference calls, ensuring that consumers can respond with virtually secure coverage and respond to their requests in a timely and responsive manner, without wasting the fuss. vital human connection.
“The company saw a desire to spend a few virtual years as a strategic imperative, while the insurance industry has evolved. This further amplified the pandemic, as all companies reported that they wanted to move on to virtual interactions. Even before the circuit breaker or social distance measures were implemented, we had already started using virtual/remote channels to minimize face-to-face interactions while looking for constant visitor engagement,” chan explains.
“Our virtual projects have allowed us to respond temporarily to the demanding situations raised through COVID-19 and ensure that monetary representatives are well provided for consumers. Through the continuous education and commitment of visitors, we continue to design products and facilities that satisfy consumers “want and provide them with convenient and transparent access to those products and facilities. We continue to provide quality service to our consumers through multiple touch issues and virtual platforms.”
This article refers to: Singapore, Insurance, Coronavirus, COVID-19, Advertising, Digital, Digital Advertising, Mobile, Social Media, Marketing, Branding
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