W Algarve breathes new on portugal’s Costa Dorada

The last time I visited the Algarve region of Portugal was in 2001. I was reading abroad in Spain and during the spring break of the program, 12 of us got into 3 rental cars and crossed the border to enjoy the sun along the south coast of the country.

We stayed in a simple hotel in Lagos that hadn’t been touched since its heyday in the 1950s. The rooms were basic, the amenities sucked, but the access to one of the most beautiful beaches I’ve ever seen in with caves and caves, turquoise waters and soft sand.

Now, with the recent opening of W Algarve, this low-key beach region is breaking onto the global map and attracting a new group of luxury travelers for trendy accommodations, hotel deals and serious vibes.

Located on one of Portugal’s most sought-after coastlines, two and a half hours south of Lisbon, the W Algarve offers a playful take on the classic hotel experience with a sense of irreverence and extravagance superimposed on the utmost sensitivity of the classic indulgences and amenities we seek. I came to expect from the W. brand. Think of the live DJs by the pool, the sound baths along the beach, and the Ibiza dance parties that take place every night at the hotel bar.

“W Hotels’ arrival in the Algarve with our new W Escape promises to inject new power into the region,” said Candice D’Cruz, vice president of Marriott International, luxury brands, Europe, middle east and Africa. “W Algarve will combine the region’s striking grassy landscapes and Portuguese history with the W brand’s signature style, inclusive programming and social scene. “

Perched on the beach in the town of Albufiera, W Algarve offers 134 hotel rooms and suites, as well as 83 residences, with blue perspectives and spacious balconies. Rooms show off the Algarve through the W lens, where beach tones and asymmetrical shapes mimic nearby cliffs. , subsidized through a series of tiles that pay homage to the Arab heritage of destiny.

The W’s 10 WOW suites demonstrate incredible luxury, each offering two floors of hotel life. On the ground floor, the living spaces feature BOSE entertainment systems that allow visitors to create the level of their choice. Upstairs, you can enjoy the Algarve sun on the rooftop terrace, with amazing views of the coast and personal pools in some suites.

The Extreme WOW Suite, the modern interpretation of the W logo of a classic presidential suite, houses a spacious room animated by the magnificent Benagili Cave and the picturesque fishing villages of the Algarve. Stairs lead to a panoramic roof terrace where gardens surround an elevated living room with a DJ booth, dining room and bar.

Downstairs, a spacious infinity pool overlooking the Atlantic Ocean, while dining offerings include a poolside bar with Mediterranean-inspired lunches, as well as Market Kitchen, which serves comfortable interpretations of the farm’s new foreign and regional cuisine and ocean. Perched atop the hotel is Paper Moon, the brother of the celebrated Milanese restaurant that serves Italian cuisine such as fish, pasta and pizza.

W Algarve prides itself on its cocktail program. In the lobby lounge, visitors can sip drinks from a Bible tome filled with concoctions from local distilleries. For a champagne with a view, Sea Sky is located on the roof of the hotel overlooking the bay of Armação de Pera. It’s the best setting for a baby and mingle with DJ-sprinkled beats before or after dinner.

In keeping with the W brand’s detoxification philosophy, The Away Spa includes six remedy rooms, adding a couples’ room, hairdresser, bar, remedies with LED face masks and specific booths for pre-dinner touch-ups. Domain with sauna, steam bath and jacuzzi in case you want to sweat the champagne of the previous day. The FIT program in the hotel gym offers indoor and outdoor education domains, equipped with TechnoGym appliances along with an Olympic Power Rack to offer maximum education. functions with views.

The W Algarve is the newest W asset that includes the brand’s philosophy of play, birthday party and wellness in all its forms. I hope to come back faster this time.

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