To spice up tourism in Britain
Dubai, United Arab Emirates – VisitBritain, Britain’s national tourism agency, invites travellers from Gulf Business Council (GCC) countries to “come and see things differently” by showcasing more interesting and unforeseen reports discovered in Britain.
The campaign, which will run from November to early 2024, uses a combination of inspirational content about destinations and short films showcasing Britain’s ‘wild coasts’, drawing attention to beach sites within hours of major urban centres, ‘countryside adventures’, promoting its diverse landscapes and ‘colourful cities’, showcasing Britain’s colourful urban life and fresh culture. The crusade evolved based on VisitBritain’s research on the motivations to travel now, with the discovery of new and unexpected reports at the most sensitive points on the wish list of their target audiences and markets.
The campaign is a continuation of VisitBritain’s ‘Spill the Tea in Britain’ campaign, which was launched in 2023 and encourages visitors to explore more countries and regions in Britain, i. e. the travel seasons outside of peak season.
VisitBritain APMEA CNEA Deputy Director Carol Madisson said:
“The GCC is an incredibly vital tourism market for Britain and we are excited to launch this new phase of our flagship logo crusade, to create urgency for GCC travelers so far, whilst showcasing the range of interesting reports and destinations across Britain. Whether it’s the thrill of coastal and rural adventures, such as riding the waves on our rugged coastlines, or relaxing in secluded landscapes, or exploring our vibrant, colorful towns through street art tours, the afternoon and grocery shopping, our crusade exhibits that Britain has There is so much to explore.
As well as encouraging foreign call operators to pay attention to more UK countries and regions, we are working with GCC industry partners to convert this call preference into bookings shown now. Through this campaign, we hope to welcome more Gulf call operators. Enjoy Britain’s exciting tourist offerings until 2024 and beyond. “
Advertising elements using a built-in mix of channels, adding cinema in Saudi Arabia, branded content on social media, adding Facebook, Instagram and Snapchat, and virtual billboards along high-traffic spaces such as Sheikh Zayed Road in Dubai.
In addition, VisitBritain will continue to work with its main trading partner, Wego, to drive the success of the 2024 campaign and inspire travel bookings for the upcoming winter and spring seasons.
The recent emergence of the Electronic Travel Authorisation (ETA) system, combined with the region’s strong air links with the UK, is expected to further facilitate travel for GCC nationals with a stopover in Britain. The ETA will charge £10 and allow operators to stop. stop in the UK several times over a two-year period. Qatar is the first country to adopt the ETA scheme and Qatari citizens can now apply for it and will want an ETA to travel to the UK from 15 November 2023. From 1 February 2024, the scheme will apply to nationals of Bahrain, Kuwait, Oman, the United Arab Emirates, Saudi Arabia and Jordan.
Since the Covid pandemic, the tourism recovery has continued from the GCC to the UK. VisitBritain predicts that spending by GCC guests in the UK will return to 2019 degrees until 2024 and the number of visits will rise to 2025.
The Gulf Cooperation Council (GCC) countries are very important tourism markets for the UK, its second largest market in terms of guest spending, when all six countries are combined. The most recent official statistics for the full year are for 2022. They show there were 791,000 GCC visits to the UK, with those guests spending £2bn on their stay. GCC guests spent an average of £2,578 on their trips to the UK in 2022, more than 3 times the average for all guests. They also stayed longer in the UK, 16 nights, compared to the market average of eight.
The most recent statistics available cover the period from January to June 2023. They show that from January to June 2023 there were 411,000 visits from the GCC to the UK, and those visitors spent £945 million. Flight bookings from the Middle East to the UK are showing strong growth and are currently at around 93% of 2019 levels.
VisitBritain research shows that travellers who stop at the GCC enjoy dining in Britain’s glorious restaurants, shopping, visiting its famous monuments and buildings, stopping at parks and gardens, museums and art galleries – all that Britain has to offer. Brittany gives in abundance. VisitBritain’s Customer Sentiment Study also shows that GCC travellers are willing to move, stopover at different destinations on their next overseas trip, as well as stopover in major cities.
VisitBritain’s “Seeing Things Differently” crusade is one of the UK government’s GREAT crusades.
More about the “Seeing Things Differently” campaign:
England
London
Scotland:
Welsh:
Hashtag
#SeeThingsDifferfully #VisitBritain #ComeSeeBritain #GreatBritainTourism #ExploreBritain #GCCTravel #TravelNow #Dubai #UAE #SaudiArabia #Bahraïn #Koweït #Oman #Qatar Jordan##MiddleEastTravel #AVIAREPS
For information, please contact: Mazen Alibrahim AVIAREPS Middle East and: malibrahim@aviareps. com
Disclaimer: The content of this press release was provided through a third-party vendor. This online page is not responsible for this external content and does not do so. This content is provided on an “as is” and “as available” basis and has not been modified in any way. Neither this website nor our affiliates guarantee the accuracy or endorse the views or reviews expressed in this press release.
The press release is provided for informational purposes only. The Content does not provide tax, legal, or investment recommendations or reviews relating to the suitability, value, or profitability of any specific security, portfolio, or investment strategy. Neither this nor our affiliates will be liable for any errors or inaccuracies in the content. , or by any movement made through you in reaction to it. You expressly agree that the use of data in this segment is at your own risk.
To the fullest extent permitted by applicable law, this website, its parent, subsidiaries, affiliates, and their respective shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including, but not limited to, lost profits, lost savings, and lost revenue, whether for negligence, tort, contract, or any other theory of liability, even if the parties have been invited to the option or would have merely foreseen such damages.