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The Swedish tourist board, Visit Sweden, has inspired us with its artistic originality in recent years, for example, when it indexed the entire country on Airbnb or explored the names of Ikea products. horror movie marketing trend with an audiobook horror tale that you can only listen to if you move to Sweden.
Swedish horror John Ajvide Lindqvist (known for “Let the Right One In”) created “Kiln,” a creepy story centered on Sweden’s enchanting forests. The story invites listeners to follow in the footsteps of a character who encounters the fascinating huldra, a forest. nymph; There is a video selling the story that you can watch here.
The twist? You can only pay attention if you are in the Swedish forest, because Visit Sweden has implemented a geographical restriction. (If that disappoints you, it’s really made for the English to pay attention only this Halloween weekend, Friday through Monday via their website. But after that, I have to, well, make a stopover in Sweden. )
“At a time when the total world is obsessed with fantasy and spirituality, it is right to invite tourists to notice the intensity of Sweden’s forests, which are full of myths and mysteries,” said Tom Beckman, Stockholm-based global artistic director. by Weber Shandwick, who created the experiment.
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