Twitter announced Wednesday that it will allow legal hash corporations in the United States to advertise hashish products with paid advertising on its platform. This announcement marks a significant shift, as most social media platforms, in particular, ban content similar to this illegal substance at the federal level. level. Some smaller social media platforms have allowed hash advertising in the past, such as Social Club, a platform designed in particular for the hash community. However, Twitter is the first mainstream social media platform already established to buck this trend, through express messaging. Regulations on how the legal hashish industry can engage in advertising.
Although hashish is still illegal at the federal level in the United States, most states have approved some form of legal sale of hashish within their borders. 37 states have medical hashish programs and 21 allow recreational use of hashish. This leaves hash corporations businesses operating under their state’s legislation commonly excluded from paid social media marketing, even though they comply with state law.
Historically, many in the hashish industry have ignored those regulations or tried to find tactics to avoid detection. But even with those attempts, hash brands delete your posts or even your profiles. As it turns out, Twitter has a particularly active hash community. Estimates suggest that Twitter has received more than 20 million tweets about hashish in the last year alone. The new policy may attract even more hash brands and consumers to the platform, given the lack of hash classifieds festivals on other major social networks. Popular platforms like Instagram, Facebook, and TikTok still ban medicinal plant-like content.
Twitter’s announcement was welcomed by many in the hashish industry, who hoped that adjustments to social media policies would reflect the fact that hashish is legal in more than a portion of the country’s states. “Advertising plays a vital role in our culture and the Twitter ad shows that behaviors and conversations are shifting in favor of normalization, legalization, and, frankly, “substance equality,” reflecting where hashish can be advertised instead of alcohol.
Amy Deneson of the Cannabis Media Council also applauded Twitter’s decision, saying that “more advertising channels is a good thing for our industry and will give hash and cannabinoid brands another avenue to succeed and grow their audience. “”Welcoming the hash sector to promote it is a smart business decision. We’re confident this will prove to be a major revenue generator for Twitter and show other publishers and client platforms that rely on advertising profits that hash corporations have cash for. they spend and deserve to be treated like other adult CPG brands.
Of course, Twitter’s new regulations don’t allow for the free marketing of hashish. Its policy on the marketing of hashish in the United States includes certain restrictions. For example, only legally legal logos can be applied to promote it and will first need to be legal through Twitter. Ads will only need to target locations where this logo is legal and cannot depict the use of hashish, attract minors, or make claims about fitness benefits. A full description of Twitter’s new policy can be found here.
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