More than 80 years ago, ordinary American salesman Elmer Wheeler introduced his “Five Wheeler Points” to help his brothers increase sales of what they sold. The first point, then immortalized through an episode of Seinfeld, was: “Don’t sell the steak, sell the sizzle. “
This adage turned out to have been followed by some members of the Trump administration, as they are still trying, seven months later, to locate their foothold in the federal reaction to the Covid-19 pandemic.
We’ve noticed many hot and satisfied discussions about game changes, advances and miraculous treatments. The zenith so far has been the recent rise and fall of an herb touted through a plant (Nerium oleander) that was reasonable and available. and powered very strongly by Mike Lindell, CEO of MyPillow.
In early September, it was revealed that the FDA had not approved the product as a nutritional supplement element weeks earlier. The August 14 letter from the FDA said the company had “important concerns” related to protective evidence related to the use of oleandrin as a supplement.
The Nerium oleander “remedy,” like many other Patches of Covid around the corner, such as hydroxychloroquine and warm weather, is all sizzling. The purpose of driving theories about their effectiveness seemed less like seeking to heal than to generate intelligent feeling, emotion, hum, smart notes. As for the steak itself Array. . that the customer is cautious, at least until the end of the election.
Which brings us to our current meaning (a Wheeler term) for the largest vaccine of all time (specific vaccine to be named later), anything the president continues to recommend could be in a position for the public on Election Day. its director of the Centers for Disease Control and Prevention, Dr. Robert Redfield, “confused” when he said otherwise.
Never think that some of the steak lovers, these sober scientists, noted that an approved pandemic vaccine is unlikely to be in a position to be widely used by 2020, let alone an approved pandemic vaccine that most Americans would voluntarily take to save lives and identify collective immunity.
The caution not to take shortcuts in vaccine progression is based on several concerns: A few years ago, CanSinoBIO, a company in China, won global kudos for moving an Ebola vaccine from the original concept to approval in just over 3 years. years. This is frantic speed, and time is not spent making statements and making headlines, but hard and probably endless work. All this activity is mandatory to ensure the protection and correct production of an immune reaction first in small animals and then generally in primates, and then in some human volunteers.
All early volunteers are strictly monitored for side effects and toxicities, as well as for detecting a laboratory-based signal that the vaccine interacts with the immune formula as expected. Then, months later, more volunteers and tests come. on the right: to conduct the giant Phase 3 trial now reached by a handful of Covid-19 candidate vaccines.
Conducting an examination at dozens of sites with 30,000 patients whose protection will need to be monitored with blood tests and serial examinations, as well as longer-term follow-up to ensure that there are no unforeseen problems, while demonstrating a detectable physical benefit. it’s a high-level act that simply can’t be rushed so that the acrobat doesn’t fall to the ground.
However, management persists, perhaps out of jealousy, after all, the leaders of Russia (Vladimir Putin) and China (Xi Jinping) have already sizzling, their vaccines are actively administered. Who knows if they paint or are, according to Elmer Wheeler, that’s not the point.
Of course, misleading selling, or at least its relatively selective softer accent, is a component of life, and nowhere more than politics. We’re waiting for you. The Wheeler Word Laboratory was the prototype not only of the Don Draper generation, but of the entire semi-hidden universe of political consultants.
His intrusion into the world of vaccines, however, creates a major problem, far beyond the same minor mistrust and prying eyes on a sales argument. No one likes to get vaccines, either for themselves or for members of the family circle: they harm, they can damage their arm the next day, they can cause fever, but they can prevent you from death, paralysis and some cancers, so the resolve to get vaccinated is simple, for most people.
However, there has been a strong anti-vaccination movement dating back to the time when Sir Edward Jenner introduced the first cowpox pustule. Second, there was a concern, which turned out to be unfounded, that, one way or another, live cowpox injected into a human would result in similar characteristics to a cow, literally and figuratively. Now, you have to consider the diversity from autism to weakened “natural immunity” and many other things. The CDC, the World Health Organization, and independent teams have continually debunked those fears.
Worse, for many people, the opposite attitude to vaccination is not express to the vaccine, but to a proposal of all or nothing. Fear of the measles vaccine would possibly lead to rejection of the hepatitis or flu vaccine.
Therefore, the public fitness consequences of a hasty and underintented vaccine, even opposed to a disease as feared as Covid-19, will likely lead to a darker scenario than mere confusion as to having an effect on the target infection. If other people expand the side effects after injection, the country’s vaccination program also runs the threat that those who settle a little for the US vaccination program will also run the threat that those who settle for the US vaccination program will also be a little more than the ones who are in the middle of the us. But it’s not the first time Get scared of other safe vaccines that have stored countless lives. 19 Enjoy a country that is even less apt and less practical than it is today.
So far, Trump’s leadership has created a memorable “product” in the fight opposing Covid19: the term “Deformation Speed” to imply the resolute, progressive, prisoner-free direction of U. S. clinical efforts opposed to the pandemic. Additional promises are just distractions of hot air and unpleasant noises.
In other words, they prepare a first-class sizzle; however, it is the steak that will save lives, but our dish remains empty.