Once forced to close due to the coronavirus pandemic, holiday destinations now face two different demanding situations as they reopen in stages. They will have all the protocols designed to manage the virus you want to install. Then they have to inform the world that they are back in business.
Social media plays a massive role in reopening ads. We read about a brief case study of the Villa del Palmar Beach Resort and Spa in the islands of Loreto.
Like many resorts on the Baja California Peninsula in Mexico and around the world, the uncertainty and panic of the Covid-19 pandemic led to the closure of Villa Del Palmar. Once Mexico has begun its slow reopening step by step and the resort has been able to begin the slow procedure of welcoming travelers to its amenities, social media plays a key role in pronouncing and explaining the post-pandemic procedure.
First, special raffle packages have been offered to the spirits sold by the hotel. They had a dual purpose. Of course, packages like the Unlimited Golf and Spa are offering to attract new visitors, but they also give Villa Del Palmar more to advertise in addition to its reopening. He reopens with a goal.
From there, the social networks of Villa Del Palmar were given to work. Twitter and Instagram accounts have begun sending “welcome” messages, as well as more detailed messages describing the new steps and procedures the station has taken and will continue to adopt to protect visitors.
According to Karen Moraghan of Hunter PR, the packages of Villa Del Palmar will offer a look to give the returning traveler the possibility of shaping their experience.
“In addition to creating a sense of welcome and reassuring travelers, it’s vital to offer consumers potential features to personalize their experiences,” Moraghan says. “The package presented through Villa Del Palmar includes features for add-ons, as customization is essential for travelers at this time”.
We take a look at the main news of the day: the prism of social networks.