Singaporeans have an undying love for Durians despite their reputation as a “puant” fruit.
Perhaps that’s why Ah Seng Durian has the confidence to open only one exit at a time, but also a coffee durian in the middle of the COVID-19 pandemic.
This notorious Durian post featured his new Durian Lab cafeteria and a momentary branch in Bukit Merah last week.
In addition to being a famous durian salesman in Singapore, Ah Seng Durian is also known for a tax evasion scandal in 2019. The brand’s founding brothers have more than $160,000 in taxes over the more than six years.
Despite the scandal, it turns out that the logo is bouncing with the expansion of its business.
The new coffee has a great theme through Mao Shan Wang (MSW), and offers MSW butter cookies, durian cakes and even burnt cheesecake for a cost of between $5 and $12.
The reception at the pastries was positive, with more than 120 pastries sold out at 2 p. m. the day he opened the café. This is an achievement in the Covid-19 situation, as classic catering companies are suffering for profit.
Those beyond Durian are not a new trend. Culinary blogs such as DanielFoodDiary have commented on Durian-themed coffee department stores for more than two years.
However, Korean bubble tea or barbecue, the trend of durian coffee has slowly declined amid the appeal of new food trends.
Enterprising cafes such as Double Durians and Mao Shan Wang Cafe have closed despite Group F’s experience in control
However, coffee department stores strategically targeting an express clientele, such as Ms. Durian, have taken advantage of the ever-changing waves of the food industry.
This durian café is aimed at a predominantly female population with an eclectic menu of puddings and durian-themed biscuits.
It is a safe gateway to the smelly and sticky business of eating the king of fruit, which has been banned on public transport by its stench.
Durian’s cakes seem to be the tastiest choice for raw fruit.
Like traditional F-brands
Four Seasons Durian has effectively remodeled a new fruit stand in an island-wide franchise that promotes durian-insed products, such as durian sandwiches, in 2002. The fruit stand was founded in the 1970s.
Similarly, Ah Seng Durian has a long and illustrious history as one of Singapore’s top durian sellers.
Opened in the 1980s, Ah Seng and his younger brother, “Ah Chung,” promoted kampung durians at their parents’ grocery store.
Following in the footsteps of other estate companies, the second-generation owner of 29-year-old Ah Seng Durian, Leonel Shui, reported that Durian Lab had opened himself up to the brand’s gaze and feel.
The logo has already been redesigned over the years.
Ah Seng Durian has gained a social media presence on Facebook and Instagram, with more than 65,000 followers and Durian’s booth even has its own website.
Responding to fashion sensitivities, Ah Seng Durian has partnered with popular local cafes such as Flor Patisserie and Keong Saik Bakery to create Durian Lab’s menu, reinventing the fruit flavor for millennial coffee lovers.
The goal is to inspire others who don’t like to eat durian to try the most fashionable durian-themed desserts and provide an area of occasion for businesses. Ah Seng’s moment outlet is also right next to the café.
By capturing a new, more youthful over coffee, Ah Seng Durian ensures its survival for years to come.
Ah Seng’s logo among the rabid durian enthusiasts is a charm among local gourmets.
However, opening a retailer in the Covid-19 era is a major threat to any food venue industry.
According to a spokesman for the Singapore Restaurant Association, 70% of sector F
Many F’s
Unlike F’s
Despite a delayed opening that lasted more than 8 months, Durian Lab reported that its limited inventory of cakes sold out within opening hours and even actively recruits baristas despite poor situations in the labour market.
Since it is now the durian season, this may be the main demand for durians and durian-based products.
As the Durians are a seasonal fruit, it is difficult to say that Durian Lab will continue to thrive; However, if so, it would be an impressive feat for any catering company in this current climate.
Featured image credit: kkelvin blogspot / Seth Lui