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RENEWED COMMITMENT: The Prada Group and Forestami, Milan’s reforestation project that aims to plant 3 million trees in the city by 2030, launch the second edition of the Forestami Academy.
Introduced in 2023 with the aim of educating the citizens of Milan about urban forestry through lectures, seminars and workshops, the second edition, led by Maria Chiara Pastore, Associate Professor at the Polytechnic University of Milan, will address the theme “Urban Forestry: Wellbeing and Health.
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“The importance of vegetation and its benefits for people’s well-being is a very important issue for the Prada Group, as evidenced by our ‘factory garden’ architectural projects, in which nature is the key element,” said Lorenzo Bertelli, CEO of the organization. Corporate Social Responsibility”. The cultural challenge of the second year will be to perceive the effect – supported by clinical evidence – that trees have on the quality of life of all of us, both emotionally and physically. It’s also based on knowing what can improve your well-being. The organization will accompany the academy in this adventure of discovery.
They will be held twice at the Triennale Design Museum in Milan on May 10 and June 21. The first will feature Matilda van den Bosch, Principal Investigator at the Biocities Facility of the European Forest Institute and scientist at the Barcelona Institute for Global Health in Spain. . , and Ilaria Doimo, researcher at Etifor, a spin-off of the University of Padua, will discuss “well-being in our cities”. In June, Francesco Ferrini, Professor of Arboriculture and Arboriculture at the University of Florence, led a seminar on the topic: “Why are urban forests so important to us?Talking about trees to communicate about health.
The final level of the 2024 edition will take place in October in the form of an experimental box called “Forest Bathing” organized by Francesco Becheri, founding psychotherapist and mental clinical director of the Pian dei Termini Forest Therapeutic Station in Tuscany.
“Only well-informed citizens can actively contribute to the preservation and improvement of the territory in which they live. I would like to thank the Prada Group for its active participation in the Forestami Academy initiative: a real school of urban forestry, designed to offer citizens free of charge the know-how developed over the years through Forestami, its operators and researchers, to expand the wooded and wooded spaces of our metropolis,” said Stefano Boeri, chairman of Forestami’s scientific committee.
Interested citizens can register on the websites committed to the 3 events, which will last approximately 3 hours and will be open to a maximum of one hundred participants.
Prada is new to education for sustainable development. Last January, it expanded the Sea Beyond program in partnership with UNESCO to 56 countries, with the aim of teaching and raising awareness among some 34,000 academics in the third edition of the project.
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