Neil Young still shows off his long hair. He likes the incomparable and unsettling sound of a harmonica. The legendary singer even toured with “Old Black”, the same punched Gibson guitar he has used for five decades.
Given these peculiarities, Young is probably not a figure associated with technological innovation, but despite his hippie image, the singer-songwriter is a true technology obsessive. Young works hard with Hello Iconic, Honduras-based software progression team Neil Young Archives – the subscription-based platform that shows his work.
“It has been very avant-garde and forward-thinking,” said Jorge García, technical director and co-founder of Hello Iconic, a native of Tegucigalpa, Honduras. “It poses demanding technological situations that are very relevant, which is why it is actually attractive to paintings with such a complex mind.
While the platform’s maximum daily control is in the hands of Hello Iconic, Young closely follows the process, while bringing concepts and communicating the strategy to the team.
“Once the pandemic arrived, he showed up at Zoom and we thought, “Oh, Neil Young is on the call,” said Alejandro Corpeo, CEO of Hello Iconic and his other founding partner.
The subscription service introduced at the end of 2018. Il gives access to Young’s full file on web browsers, Android and iOS. PC site visitors are located in front of a full folder of folders dating back to 1963. Inside, enthusiasts can open all of Young’s studio albums, pay attention to live recordings, and access photos , documents and other souvenirs.
A new feature, called The Hearse Theatre, offers video broadcasts of concerts, live sessions and documentaries. The app also includes a virtual diary full of artist news, fan letters and opinion articles written through Young himself.
The maximum exclusive feature of the assignment is its transmission quality. Songs can be played up to 15,000 kilobytes (kbps) consistent with seconds, depending on your hardware and Internet speed. You can also transfer between the high-resolution song and a compressed editing stream. 320 kbps. The effect on dynamic diversity is striking.
Young has been racing for years to bring high-resolution sound to his fans. In 2014, he released the PonoPlayer, a portable music player with impressive sound quality. Although the PonoPlayer is not a commercial success, his streaming solution is the most recent manifestation of the same mission.
Meanwhile, Young has also appeared on the cover of his efforts to lose the platform of two primary tech giants. Last month, the artist announced that Neil Young Archives’ online page would remove Facebook and Google IDs from the site. “Facebook knowingly allows falsehoods, and lies in its classified political ads to circulate on the platform,” Young wrote to his fans.
Hello Iconic follows a Scrum framework to expand and its products.
“We’re following a forged process,” Garcia said, “The total corporate has two weeks of scripts with a meeting to make script plans, daily meetings, a script review, and a retrospective. The fact that we use Scrum with a rate of two weeks ensures that each and every two weeks we have a demonstration showing the effects that are transmitted without delay ».
Neil Young’s director of file technology, Phil Baker, acknowledges that the Hello Iconic procedure has been the key to the project’s success.
“I’ve worked with a lot of [developers] over the last decade and most of the time it’s like a black hole,” Baker said. “You don’t know how well they are until it’s finished and problems are detected. I was looking for a company that was open.
Hello Iconic appointments began last year, when Neil Young Archives was looking for a single provider to handle the ongoing progression and maintenance of the platform.
“Before we ran Hello Iconic, we had a completely different company that was preparing our Android and iOS apps and another company was running the desktop app,” said Hannah Johnson, assignment manager at Neil Young Archives. “I think you can probably believe the point of confusion when we were looking to make adjustments on one platform and had to coordinate that between two . . . absolutely separate teams. “
Neil Young’s archives had no difficulty working with developers in the country.
“I’ve worked in Silicon Valley in the afterlife and it’s not that companies, especially in the field of software, need to share their secret weapons with the world. This told me they had a damn unwavering workforce that was very happy” Phil Baker, Neil Young Archives
“Sometimes other people leave the United States because they are looking to save money,” Baker said. “Money has never existed in our case. We just have an idea of what is the most productive way to do that. In the same time zone, they speak smart English . . . For all we know, we may just paint for a team in New York. “
Hello Iconic has been creating software for corporations, from hard-to-understand startups to world-renowned brands, since 2011. La company specializes in audio and video streaming for the entertainment industry. The team has worked on projects for clients such as ABC, Disney. , National Geographic, the New York Knicks and The Walking Dead.
Baker said corporate culture was nothing more than Neil Young’s resolve to collaborate with Hello Iconic.
“When you make a stop on their website, they list all their workers by name,” Baker said. I’ve worked in Silicon Valley in the afterlife and it’s not that companies, especially in the field of software, need a percentage of their secret weapons with the world This told me they had a unwavering staff who were very happy.
Hello Iconic’s growing portfolio of workers has helped expand its brand.
Garcia said he had detected greater interest in the progression of outsourcing software in Latin America in recent years, as consumers have become familiar with the nearshoring concept. Hello Iconic has also expanded its network of contacts since it opened one in Pasadena, California, in 2016.
“You can see that consumers accept more as true to you because you are committed to opening a workplace in America,” Garcia said. “[Companies] who have doubts ask for references and we are happy to supply them. “
Partnerships with prominent customers, such as Neil Young, also bring new skills to the company.
“He’s helping us anyway,” Corpeo said, adding that working with big names generates recruitment because “people are excited about the customer. “
Garcia said the skills group in Honduras is developing rapidly.
“What has happened in the last 10 years is that other corporations in Honduras manufacture point products in other fields. Recruitment becomes a little less difficult in that regard. Know-how is growing. “
Garcia and Corpeo hope that Honduras’ generation ecosystem will create new opportunities in a country where lack of employment has contributed to mass migration in years.
“One of the reasons many other people leave is that they don’t place those opportunities locally,” Garcia said. “[We focus] on training, meetings, and scholarship programs. In fact, by strengthening this ecosystem, it will help other people stay in the country and create new jobs. “
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Stephen Woodman is a freelance journalist founded in the Mexican city of Guadalajara, with six years of experience in business and culture in Latin America. Stephen has been published in foreign media, adding The Financial Times, BBC News and Reuters. for articles, write a note here
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