White Sands National Park recorded a record number from December 2019 to February 2020.
The park attracted 50,000 or more visitors consistently with the month until the COVID-19 pandemic arrived in New Mexico and the park closed to the public for a few months, which is consistent with the economy that contributed $30 million consistently to the region year, according to the National Park Service.
The State Department of Tourism said it would work with program partners, adding the city of Alamogordo, to identify businesses and topics of interest that have not been up-to-date on Google Street View for more than 3 years in an effort to restart troubled tourism. Industry. .
The COVID-19 recovery effort through the State Tourism Decomponent is Google’s Destination Marketing Organization (DMO) recovery readiness initiative. The City of Alamogordo is one of 32 organizations that are part of the initiative.
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Each year, the city of Alamogordo requests a marketing grant from the State Department of Tourism, which was replaced when the COVID-19 pandemic arrived in New Mexico.
“This is one of the tactics in which we can help local businesses and be able to do so,” said Michelle Brideaux, communications and marketing manager for the city of Alamogordo.
More: Oliver Lee State Park will reopen for use
Commercialization of the COVID-19 domain is more about selling local trips, adding hikers who come to see White Sands National Park and other open sites, adding Lincoln National Forest and Oliver Lee Memorial State Park.
Some trails and camps in lincoln National Forest are open, while others remain closed due to COVID-19 restrictions.
More: NWF opens camps in time for Memorial Day
Oliver Lee Memorial State Park reopened on May 1 and is open from 8 a. m. at 5 p. m.
The New Mexico Department of Tourism presented the COVID-19 pandemic initiative to provide New Mexico destinations with production assistance and technical assistance for the online visibility of tourism companies through Google’s travel planning products, according to a State Department of Tourism press release.
“(The State Department of Tourism) will work with the 32 destinations in New Mexico that have opted for the Recovery Preparation Initiative to expand virtual tourism through new 360 content, adding virtual tours and Google Street View,” the press said.
“We hope that through targeted execution to expand immersive media and optimize virtual content through Google’s planning products, we put tourism corporations in a position to capitalize when the global is in a position to do so again,” cabinet Secretary Jen Paul Schroer said.
Google Street View photographers have been deployed through the state Department of Tourism to capture, process, and publish professional-quality virtual tours to the Google Local Destination Guides account and update Google Street View for New Mexico destinations and their tourism businesses.
You can contact Nicole Maxwell by email at nmaxwell@alamogordonews. com, call 575-415-6605, or tweet @nicmaxreporter.