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Pinduoduo is attracting other people in search of bargains and “slashing back” as grocery shopping by customers in China has slowed recently amid a difficult economic backdrop.
By Daisuke Wakabayashi and Claire Fu
When Pinduoduo, the Chinese app for shopping for discounted groceries, debuted about a decade ago, tech giants Alibaba and JD. com dominated e-commerce in China.
Pinduoduo seemed more like a gimmick than a long-term rival. It’s a combination of an arcade, a shopping mall, and a social network. Its main selling point reduces costs for buyers who recruit other buyers to make corporate purchases. Customers can simply spend time betting on video games or earn money by logging in. daily to navigate the app.
Now, no one takes the company lightly.
Pinduoduo is the sister company of Temu, the cheap grocery shopping app that has amassed tens of millions of users outside of China, in addition to the United States, where it spends billions of dollars on promotions. Americans who haven’t used Temu yet have. You probably noticed his Super Bowl classified ads or his Instagram posts.
Like TikTok, Temu is the foreign edition of a successful Chinese company. As its popularity has grown in the United States, its business practices have also come under scrutiny. Members of Congress questioned whether it featured a U. S. channel for Chinese-made goods. work. It has been criticized for its harsh labor practices and failure to enforce intellectual asset laws.
In China, Pinduoduo is also getting more attention. As a popular destination for shopping for groceries and reasonable family items, it now surpasses JD, China’s second-largest online retailer, in terms of market share. And when it overtook Alibaba as the country’s highest-value e-commerce company last year, Alibaba founder Jack Ma sent out an internal memo imploring his company to “change and adapt” to stay on its feet.
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