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Colin Nagy, marketing strategist, writes this op-ed for Skift on hospitality and travel. On Experience analyzes customer-centric reporting and innovation in luxury, hospitality, aviation, and more. It also covers the convergence of conservation and hospitality.
You can check all his writings here.
The speed of the resurgence of makes this recurring column turn out to be only twice a year, as I have done in the past. There has been much to assimilate, and the crisis has been something forceful to appeal to concepts born of coercion. There’s also a bit of a bad habit in the market, with abusive pricing and names that were once iconic still trading on the price of the badge despite not being up to the task. However, we opted for a more cheerful vision, giving time to the air to Puts and sspeeds that manage to stand out.
After all, the distance between the very intelligent and the very intelligent is quite large. And it requires motivated teams, attention to detail and, above all, creativity to get ahead in the provision of fundamental services.
Here are some brands, concepts and that deserve a hat-trick:
I heard a lot of rumors about JSX, but I just tried. And I’m a convert. It takes the most productive component of personal travel, the ability to display up to 20 minutes before your flight, and makes you the superpower of your logo. They fly modernized Embraers that are perfectly nice, but the real appeal of the product is absolutely the chaos of summer airports. In addition, the company is run by someone who knows the logo and operations well: Alex Wilcox, who spent time at Virgin and Jetblue. He is pragmatic, sharp and the product has been delivered.
I patiently observed Alila, who was born in Asia and is now part of Hyatt. The logo is starting to combine beautifully: it focuses on nature-focused reports (think Big Sur and Oman). My reports with Alila Marea in San Diego, as well as with Alila in southern Oman, have shown me a logo that will compete with the big players for luxury spending, under new and attractive conditions. regions around the world. They have built well on the hospitality and design of the logo’s Asian roots, and are starting to combine all the elements well.
If we’re honest, there are really only a few channels operating in a hyper-sumptuous area in terms of service, vision, consistency, and “wow” effect. Sharing airarea with Oetker, Aman, Nihi and Soneva, is Airelles, which has been on my radar in recent years thanks to the attractive openings and strong word of mouth of hooked travelers. They are expanding their portfolio in France with two houses in Saint-Tropez, following the launch of their Château de Versailles assets last year. The old logo houses, especially Courchevel, have a cult following and it will be attractive to see if they can adapt the touch and service as the logo grows. This is the real challenge at the highest level.
It has a lot of airtime between long-haul flights, however, Qatar’s Al Safwa living room is getting bigger and bigger. It looks like a museum in its tranquility and the service is polite and professional. The rooms allowed me to spend many long layovers in Doha.
It says a lot about a logo to see who you aspire to rent as a GM. I was encouraged by the design and execution of Proper. Its opening in downtown Los Angeles is led by Stéphane Lacroix, a luxury veteran who has the new assets in operation. Santa Monica is restricted by the great Julien Laracine, a Nihi veteran, who co-runs the hotel with his wife Carla Stoffel. The friends I mentioned to you come back very happy with their attention to detail, their warmth and their overall atmosphere The duo also managed to regain assets through the fall of Covid in their own flourishing.
Two openings caught my eye for their sheer ambition: Raffles London at OWO and Passalacqua on Lake Como. The first, like the original in Singapore, is of epic magnitude and will be a place to eat and a bar, as well as a hotel, transforming Whitehall in the same way that Ned made London’s monetary district. It is run by a very good hotelier, Philippe le Boeuf. Passalacqua, owners of the Grand Hotel Tremezzo, provides a service technique anytime, anywhere and one of the most productive prospects of the lake, with a pool designed by JJ Martin.
The Rooster in Antiparos is an arduous labor of love, built on a 30-acre site of hills, ruins, rocks and sand dunes in Greece. The founder, Athanasia Comninos, has created a small, perfectly shaped asset that feels private, intact and too beautiful to be true. The fact that this is a non-public assignment is very obvious, there are architectural nods to Aman with some room designs, it also feels absolutely unique. And because of the friction needed to reach Antiparos, it is unlikely to be invaded by hedonistic hordes. The design of the room is quiet and adapts perfectly to its surroundings. Roosters singing nearby in the morning give you a clue as to the origin of the name.
I was in Amman, Jordan towards the end of the year, and I was surely inspired through the recent refurbishment of F
I was inspired by the remodeling of the Mauna Lani Inn on the Big Island of Hawaii. They did an amazing job with the design, F
Sanjiv Hulugalle, Pete Alles and Danny Akaka of the Inn lead with vibrations, power and optimism. Stephanie Pournaras and Yasmin Natheer Al-Sati of Four Seasons are committed to the main points and craftsmanship of hospitality at all levels. Rubina Gurung of Al Maha in Doha is going further. And finally, I send my wishes to Aman’s sublime Petar Krstic as he prepares to open the new assets in New York.
For a long time, I saw a sublime signature in the welcome when I arrived at the Park Hyatt Tokyo: Philippe Roux-Dessarps. He is a mythical hotelier who only knew through this firm and reputation. We were able to spend time in their new position, the Four Seasons Astir Palace on the Athenian Riviera and followed by an extensive verbal exchange about Japan, details, hospitality and branding. It’s exciting to spend some time and see how he puts a career abroad in the service of one of the brand’s precedence properties. And it’s great to put a signature on a person, finally.
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Tags: airlines, hospitality, hotels, luxury, On Experience, restaurants
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Industry highlights for hospitality and hospitality executives in North America and Asia Pacific.
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