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Dublin, March 26, 2024 (GLOBE NEWSWIRE) — “Ready-to-Drink (RTD) Coffee in the United States: Market Share Analysis, Industry Trends and Statistics, Growth Forecast 2019-2029” report added to the ResearchAndMarkets. com publication. offering. The ready-to-drink coffee market in the United States is estimated to reach $6. 46 billion by 2024 and is expected to reach $8. 61 billion through 2029, growing at a CAGR of 5. 0%. 92% during the forecast period (2024-2029). . COVID-19, the United States government has imposed measures, such as social distancing and closures, which have had a massive effect on cafes, micro roasters, restaurants and other out-of-home establishments. Therefore, most coffee customers purchased coffee through online delivery channels. A large number of customers were ordering their coffee online, thus expanding their coffee consumption at home, or increasingly purchasing ready-to-drink coffee. Due to the intense domestic cultivation situation during confinement, the demand for ready-to-drink (RDP) products is increasing rapidly. Millennials make up the largest segment of ready-to-drink coffee customers, with convenience being one of the most important things. Ready-to-drink coffee comes in other flavors and variants, offering the customer various characteristics according to their tastes and preferences. In the medium term, with increasingly busy schedules, coffee consumption has increased in the United States. Additionally, the ready-to-drink (PRD) coffee segment is gaining traction in an era where gourmet coffee and brewed coffee are reaching the mid-tier for American customers and retailers. Therefore, this increases the demand for ready-to-drink (PRD) coffee across the country. Ready-to-drink (PRD) coffee attracts a wide diversity of customers, which contributes to its growth. Cold coffee consumption is higher among Generation X customers, but the main customers are young people. Functional ready-to-drink coffee offers an opportunity for brands that can differentiate themselves through fitness claims. Consumers are looking for coffees that offer a number of functional benefits, such as antioxidants, anti-inflammatory, low sugar, added protein, probiotics, as well as low levels of caffeine and superior caffeine. Additionally, vegan and dairy-free coffee is also increasingly being introduced into the market, to cater to the convenient and healthy on-the-go beverage categories. Growing health trends detected in ready-to-drink coffee beverages. In the United States, consuming healthy foods and beverages has become vital in customers’ lives. Different types of ready-to-drink coffee are introduced in the market to cater to the wide customer base spread across the country. Marked by fitness concerns, customers are increasingly aware of the functional beverages available, which is driving the ready-to-drink coffee market in the hot segment. When it comes to developing functional beverage trends, customers are intentionally interested in purchasing ready-to-drink coffees that claim to offer fitness benefits. Now, leading corporations are incorporating nutrients, such as vitamins, minerals, probiotics, antioxidants and energy boosters, into their ready-to-drink coffee products.
For example, in August 2021, functional beverage logo REBBL introduced REBBL Stacked Coffee, a line of ready-to-drink bloodless brewed coffees designed to provide balanced energy and immune support. The drinks blend caffeine with nootropic L-theanine from green tea and are made with oat milk, reishi mushrooms, lion’s mane mushrooms and MCTs. The ready-to-drink coffee market meets customer demands by modifying the taste by adding healthy nutrients in the final product. Supermarkets/hypermarkets have a significant participation. The supermarket/hypermarket segment of the studied market had the largest market share, indicating customers’ preference for purchasing coffee products. Due to increased customer demand, major supermarkets are expanding their diversity of ready-to-drink coffee products, representing product diversity. They thus form a foreign branch of ready-to-drink coffee aimed at express customer groups, such as organic, vegan and kosher products. For example, FORTO Coffee Shots, a two-ounce single-serve coffee beverage logo, has migrated from checkouts filled with other power shot logos to the coffee aisles of 3,700 Walmart stores. The expansion seen in the supermarket segment is due to its appeal among Bavarian boomers looking to safely explore ethnic foods.
Additionally, supermarkets also serve as an outlet for younger consumers, who are showing more interest in premium coffee offerings. Selling the products in supermarkets indicates the transaction creation strategy of the seller, as consumers increasingly engage in impulse purchases in supermarkets. For example, Walmart, a leading supermarket chain, consolidates ready-to-drink coffee products from many global brands and personal brands, such as Maxwell, Rise Brewing Co. , Starbucks, Califia Farms and High Brew. The main supermarkets and hypermarkets that sell ready-to-drink coffee are Walmart Inc. , Target Corp. , Costco Wholesale Corp. , etc. , among others. and regional actors. The main players in the market are Starbucks Corporation, Danone, Califia Farms, LLC, among others. Large global players have a smart geographical policy and a wide distribution channel, which gives them an advantage over other manufacturers. The big players also care about competitive advertising, through other promotional channels. The most important approach that companies follow is product innovation. As COVID lockdowns and health-conscious behavior have affected the market, most companies have stepped up their products and variants with natural ingredients.
Key Topics Covered1 INTRODUCCIÓN1. 1 Study Assumptions and Market Definition1. 2 Scope of Study2 RESEARCH DINÁMICA3 RESUMEN4 METHODOLOGY OF MARCHÉ4. 1 Market Drivers4. 2 Market Restraints4. 3 Porter’s Five Forces Analysis5 MARCHÉ5. 1 SEGMENTATION By Package5. 1. 1 Bottles5. 1. 2 Cans5. 2 By Distribution Channel5. 2. 1 Supermarkets/Hypermarkets5. 2. 2 Convenience Stores5. 2. 3 Specialty Stores5. 2. 4 Online Retail Stores5. 2. 5 Other Channels6 LANDSCAPE CONCURRENTIEL6. 1 Most Adopted Strategies6. 2 Market Share Analysis6. 3 Company Profiles6. 3. 1 Coca-Cola Beverages PLC6 . 3. 2 Nitro Beverage Co. 6. 3. 3 JAB Holding Company6. 3. 4 Starbucks Corporation6. 3. 5 Qualifia Farms, LLC6. 3. 6 La Colombe Coffee Roasters6. 3. 7 Danone SA6. 3. 8 HIGH BREW COFFEE, Inc. 6. 3. 9 Cold Brewtus Coffee Roasters, Inc. 6. 3 . 10 Nestlé SA7 MARKET OPPORTUNITIES AND TRENDS FUTUROS8 IMPACT OF COVID-19 ON THE MARKET
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