(IN BRIEF) Thales, a global technology and security leader, has partnered with Brazilian technology firm Caju to offer sustainable card solutions to reduce environmental impact. Thales will provide Caju with sustainable cards made from recycled PVC material, aiming to minimize the environmental footprint of its operations. New Caju customers will receive these sustainable cards, while the replacement of existing customer cards will be carried out gradually from 2024, packaged in letters made from reforested wood paper certified by the Forest Stewardship Council. This collaboration reinforces Caju’s commitment to sustainability and offers a greener payment experience for Brazilians.
(PRESS RELEASE) PARIS, January 24, 2024 — /EuropaWire/ — Thales, a global leader in generation and security, has announced a collaboration with Caju, a Brazilian generation company that offers multi-benefit solutions, rewards and corporate expenses, to deliver a pioneering and environmentally friendly experience for customers. Caju will rely on Thales’ sustainable card solution, produced from recycled PVC, to reduce the environmental impact of its business.
Sustainable cards produced through Thales are now delivered to all new Caju consumers. At the same time, the replacement of the company’s cards for existing consumers will be done gradually from 2024 onwards. The company will also send the new cards through letters made from reforested wood. Wood paper and qualified through the Forest Stewardship Council (FSC), a foreign certification formula that guarantees that a product has undergone an environmentally friendly process.
“We are very pleased to announce this major milestone for Caju. This action is a confirmation of our commitment to sustainability and a longer term for all Brazilians. We see this motion as a gateway to the advancement of new sustainable projects that will be implemented in the coming years. We have chosen to use certified/recycled raw materials in our new menu to reduce the environmental impact of our operations,” says Beatriz Madeira, Chief Strategy Officer at Caju.
Gustavo Daniel, Head of Sales Banking & Payments at Thales in Brazil, commented: “In Brazil and around the world, Thales is a leader in the issuance of fashion cards. Almost a quarter of Thales payment cards are made from eco-friendly materials. “This figure is expected to rise to about 100 percent by 2030. We are very pleased with this strategic partnership with Caju to expand more culpable and cutting-edge payment responses in the country,” he concludes.
Thales has a strong portfolio to help reduce the environmental impact of its consumers, including a wide diversity of cutting-edge sustainability-like solutions. In fact, in addition to 100% recycled PVC cards, its portfolio also includes Parley’s Ocean Plastic® for the Ocean cards (recycled plastic bottle collected from polluted coastal areas), wooden cards with 0% plastic and bio-cards. Original PLA (polylactic acid produced from inedible corn). With an end-to-end approach, Thales also offers its consumers the opposite. Plastic card collection formula. The objective is to acquire collection machines in collaboration with the company Papa Cartão, with a focus on ensuring a sustainable life cycle of these products.
Thales’ portfolio also includes several inclusive solutions, such as the Voice Payment Card. This card connects via Bluetooth to a mobile application and verbalizes the passage of a transaction on a terminal, allowing visually impaired people full autonomy in the payment experience.
Founded in 2019 and headquartered in São Paulo (SP), Caju is a Brazilian generation company that offers more versatile, legally safe, and cutting-edge products in multi-benefit, reward, and business expense solutions. All this to give more flavor to the professionals. life and courtship between workers and companies.
About Thales
Thales (Euronext Paris: HO) is a global leader in advanced technologies within three domains: Defence & Security, Aeronautics & Space, and Digital Identity & Security. It develops products and solutions that help make the world safer, greener and more inclusive.
The Group invests approximately 4,000 million euros per year in research
Thales has 77,000 employees in 68 countries. In 2022, the Group generated sales of €17.6 billion.
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SOURCE: Thales
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