About three-quarters of the country’s cinemas are open, however, Americans are not returning in significant amounts to the COVID era, even with new films entering the market each week.
Major films continue to lime. According to estimates from the studies on Sunday, Christopher Nolan’s “Tenet” earned $4. 7 million in its third weekend in some 2930 locations, “The New Mutants” added $1. 6 million over its fourth weekend, “Unhinged” grossed $1. 3 million and the romantic comedy “The Broken Hearts Gallery” grossed another $800,000 over its weekend.
The newcomers are no better: the faith-based “Infidel”, starring Jim Caviezel, did so with $1. 5 million in just over 1,700 rooms.
This weekend he also saw the limited “The Nest”, starring Jude Law and Carrie Coon, and “The Secrets We Keep”, starring Noomi Rapace. Both have driven in fewer than 500 theaters across the country and neither has earned much more than $200. “The Nest” won about $62,000 at 301 sites and “The Secrets We Keep” grossed just under $90,000 in 471 theaters.
Do you remember going to the movies? 15 things we miss the most in theaters
Jude Law speaks: ”The inner horror ‘of’ ‘The Nest’ ‘, filming’ ‘Fantastic Beasts 3’ COVID
“There is no doubt that this is an incredibly complicated market, especially for North America,” said Paul Dergarabedian, Senior Media Analyst at Comscore. “It’s a slow deployment. It’s going to take time. “
The country’s largest chains have been open for about a month after nearly six months of closure due to the pandemic and lack of new versions, but since they went over with advanced security measures and the promise of new blockbusters, they have failed to get the business. infusion they were waiting for. Theaters are not yet open in two of the largest markets in the country, New York and Los Angeles.
North American earnings have also been promising for studios with theatrical releases on the horizon. “Tenet” has grossed just $ 36. 1 million in North American theaters to date. This functionality has led some studios to delay further edits and some wonder if others will follow. The next major edition of the calendar is Marvel’s “Black Widow” on November 6.
“It’s natural that we see date adjustments for a lot of movies,” says Dergarabedian. “It’s a very unpredictable market. “
Globally, “Tenet” reached a milestone this weekend, reaching the $250 million mark.
However, just because theaters are doing more business around the world doesn’t mean a new movie is a sure hit, as Disney’s live-action “Mulan” in China demonstrated.
Spoilers! Let’s talk about the roller coaster of feelings that ‘Antebellum’ just gave us through
‘The Devil All The Time’: You won’t be able to pray away from Harry Melling’s creepy spider sermon
After last week’s disappointing debut, “Mulan” fell 72% at the weekend of his time and the public accused him of being “inautentic. “The film added $6. 5 million in China and $10. 9 million in total, raising the foreign total to $57 million.
Production of $200 million destined to be a major worldwide theater release in March and Disney revised its plans several times before deciding on a hybrid version. “Mulan” is available for $30 rent for Disney subscribers and is screened in theaters around the world where the streaming service is unavailable.
But the industry is also entering this new market in the COVID era. The Comscore box tracker released the 10 most nationally sensitive for the first time in six months.
“Just having a total of 10 more sensible is a real victory for the industry,” says Dergarabedian. “The question is: how many wonderful films will be released in the coming weeks and months?And will the market stand firm?
Autumn broadcast preview: 10 new features to watch at home, from Mulan to ‘Rebecca’
Ranked: All the Most Productive Films Seen at the Toronto Film Festival (Including ” Nomadland ”)