This year marked the fifth anniversary of the Taobao Maker Festival (TMF), and with this it achieved a replacement in its same old technique, because TMF celebrated its exhibition in a practical way and with a physical commercial path for people!
The online virtual exhibition is a cutting-edge novelty for Taobao, allowing users to scale into a six-track online pavilion through Taobao Life, the virtual world founded on a 3-d avatar from Taobao. Users can notice the exhibition through their uniquely created avatar, allowing for a fun look at merchant stories and their creations, a collection of virtual clothing and festival accessories for their avatar, and interactions with the virtual celebrity figures that make up the six themes. Areas.
Those who aspired to something more physical also had something to rejoice in with the special road trader TMF. Traders embarked on a 20-day journey to meet TMF enthusiasts in 4 mainland Chinese cities: Hangzhou, Chengdu, Xi’an and Wuhan, on the user and provide their product concepts.
Another novelty this year is a collaboration between Taobao, SCAPE Singapore and the National Youth Council to bring TMF’s excitement to Singapore by two local projects that celebrate the creativity of Singapore’s youth.
Entrepreneurship has been evident over the past decade, and even more so among young people who run businesses and produce new and exciting products in the market. This year’s TMF coincides with the arrival of a new Taobao Merchant Assessment System logo that will praise notable traders who have participated in the TMF over the more than five years. This will help young designers take advantage of the visibility of the logo and much-needed marketing resources throughout the year.
The scoring formula of more than four levels will make about two hundred merchants rewarded with virtual badges, highlighting their products in the “Good Find” segment of the traditional product advisory service as in Taobao. This additional benefit has helped to increase the visibility of your products to consumers and their profile.
“The new scoring formula promotes and celebrates originality and creativity. This will allow traders to leverage their participation in the Taobao Maker Festival as a year-round source for the expansion of their business and customers,” said Chris Tung, director of Alibaba Group. Marketing Manager.
“This is an initiative driven by our long-standing purpose of helping small businesses and young creators fulfill their dreams and succeed.”
Traders who are part of TMF 2020 include: Chunfeng Daxiaoqiao, Tinyl Shop and BANU, 3 other corporations with interesting products from a variety of vertical sectors.
We start with Chunfeng Daxiaoqiao, a Taobao store specializing in cat costumes. The founder, Ms. Wu Qiuqiao, herself passionate about cats, the corporate one about her joy of dressing her cats, creating encouraged garments through elements of Japanese kimonos and Han (Hanfu) taste garments.
Then we have the Tinyl store, which designs vinyl records and records, only 3 inches each. Its small, untrade vinyl players take the form of stylish toys, in order to solve the value disorders of traditional vinyl players and records. Having worked in the past for a rock label, Tinyl Shop founder Joker hopes to publicize vinyl culture in China and revive the popularity of physical music media.
Finally, there is BANU, an identified leader in the sale of original designs and the intelligent manufacture of haute couture shoes. His secret was his exclusive generation of 3-d printing used to make his sneakers, along with the influx of fashion designers who joined the team. These two points have been to ensure great collaborations with other well-known brands, add Nike and achieve a great fan base. This year, BANU unveiled a limited edition sneaker collection celebrating Wuhan City, a triumph of the city’s coVID-19 virus combat.
Back to our local shores; The expansion of TMF 2020 in Singapore featured two collaborations with young people from Singapore, highlighting its elements as innovators and pioneers of the local brand scene.
“Singapore has a melting pot of diverse cultures and young Americans eager to break down artistic barriers, make their own mark and show their creativity to the world, and this resonates deeply with the values of TMF. With TMF’s early life in Singapore, we look forward to continuing our efforts to showcase the creativity of the millennial generation and provide them with a forged platform to do so,” said Miko Tse, marketing manager at Taobao Singapore.
The first collaboration was a Smart Skateboard show, where local skater Muhammad Kenny Bin Kamil invited you to intelligently sail on a patented Taobao smart skateboard through a short film. The captivating film produced through local entrepreneur Brendon E, founder of FastTrack SG, used SCAPE’s skate park, known for its younger power and skate subculture.
At the time the collaboration saw the Chinese qipao designer, 金 聪 (Jon Wén Cung), he joined award-winning local filmmaker Kassandra Lim to photograph the other qipao models at Singapore’s famous landmarks as a backdrop. This collaboration illustrates Singapore’s urban culture as well as classical Chinese culture.
If you can’t get to the window. Do not worry! They are also available for virtual viewing through the Taobao app and through Taobao’s media channels. You can also check local collaborations on the SCAPE online page until August 14.
Through these two collaborations and, through the extension, the entire Taobao Maker Festival, it is with great esteem that other young people will be more encouraged and that the new budding merchants will have the courage to follow their artistic inclinations. We can’t wait to see what’s next!
This message was presented to him through Taobao.
Photos via Taobao, BANU, Tinyl Shop and Chunfeng Daxiaoqiao.