It is no secret that the global pandemic has wreaked havoc on travel services. Grab, in particular, has noticed that its bicycle drivers face reduced revenue, to the point that they have since switched to on-demand deliveries.
Things are nothing else for Tada, the relatively new player in Singapore’s ride-sharing market, but instead of following the food or package delivery route, the company has introduced Tada Fresh Market, a new platform that allows others to order food online in rainforest markets. at rainy prices.
“The concept of Tada Fresh Market was born out of the desire to provide a source of income for our personal rental car drivers, as there are fewer trips around the circuit breaker,” Jonathan Chua, Tada’s general manager for Southeast Asia, told AsiaOne. .
“As the market recovers, it will continue to complement their livelihoods by offering them delivery work outside peak periods. Lately we are working with a group of nearly 100 drivers in Singapore with scaling plans until the end of 2020.
Chua also discussed that orders at Tada Fresh Market doubled every week since the platform had a slow launch in the middle of the circuit breaker. Covid-19 has accelerated the digitization of small business owners, he says, and that includes the rainy market. sellers, young and old.
Currently, users can buy new vegetables, fruits, meats and poultry every day at 36 stalls at Tekka and Tiong Bahru markets, and the pieces are loaded just as effectively as if purchased physically on site.
The challenge here is that buyers will have to place a minimum order of $30 and pay a delivery payment of $3. 85. Collect a list of orders over $50 and delivery will be free. More discounts will be available for Singtel, SAFRA and NTUC members.
The company aims to integrate more suppliers from other markets, adding Bedok, for the next digitization campaign of its rainy market.
ilyas@asiaone. com