A headache-prone Pokémon character featured in KFC’s children’s food has China’s most sought-after toy, selling for up to $200, as other people look for tactics to express their frustrations with COVID-19 blocks.
KFC began distributing Psyduck in China on May 21, ahead of a promotion for Children’s Day on June 1, and the toy has a focal point for social media users irritated by weeks of lockdown.
A video has been played showing the character, known as Koduck in Japan, holding a sign that reads “I don’t need to get a COVID test” on one wing and “I need to faint for fun” on the other. more than 13,000 times on the Bilibili video platform.
On another social media platform, Xiaohongshu, a press clipping of the figure holding stickers that say “health code” and “travel history code” enjoyed nearly 10,000 viewers.
Developed by Nintendo 25 years ago, KFC’s food stocks containing Psykokwak, whose psychic powers are strengthened as his headaches worsen, ran out two days after launch on May 21. Soon after, the models appeared on second-hand sites, with some costing as much as 1,300 yuan ($195. 52), local media reported.
When asked to comment, KFC, whose parent company is Yum China, referred to a statement issued last week that did not help resale at inflated prices.
Those Psyduck to explicit frustration with the blockades that began in March, as well as other pressing issues, have included public figures.
Last Thursday, the founder of Chinese company XPeng Motors, He Xiaopeng, alluded to the global chip shortage by posting a video of the character waving a message that said “urgently for semiconductor chips” on Weibo.
Other social media users have used Psykokwak to make jokes or message their friends.
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Jun Peng, a technician in Shanghai, said he, among the other people, was looking to have his own Psykokwak to form his feelings.
“I’ve been locked up at home for two months,” he said. I’m so stupid that I feel like the duck. However, even the duck can express itself. “
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