According to a report by the news portal LetsOTT, the VoD MX Player service recorded the most one-day broadcasts in July (11 million) for its adult comedy Mastram. ALTBalaji, the OTT service owned by Balaji Telemovies by Ekta Kapoor, which reported a 60% increase in audience and a 21% peak in the number of active users (MAOs) per month in May 2020 compared to last year, lists the Ragini MMS Returns erotic terror screen as one of its most popular offerings. In addition, the erotic mystery of Netflix Fatal Affair has become his most-watched film last week, replacing Charlize Theron’s The Old Guard, according to a Forbes report. A recent report through media consulting firm Ormax, which lists India’s top productive OTT franchises, whose following seasons are eagerly awaited, ranks the mysterious thieves Mirzapur (Amazon Prime Video) and Sacred Games (Netflix), peppered with violence and particular language, at number two and 3 respectively. Another Ormax list of India’s most productive OTT screens for the first week of July ranks Amazon Rasbhari’s sex comedy in sixth place.
Experts in the media and entertainment industry say that the appeal of a particular content is going back a lot, but the interest in India is exaggerated because we don’t really have the kind of variety that exists in the global market. On the one hand, foreign and national maximum sites are prohibited here, some are available at the beginning of covid’s blockade. There are only a handful of internet portals like Ullu that stream adult content. This is helping to make the maximum OTT content in India look on the phone, allowing personal and individualistic viewing.
“The sense of accessibility is new. In addition, the OTT audience in the country is divided in favor of men in a report of approximately 65:35,” said Sanjeev Lamba, executive manufacturer of Hungama Originals at Hungama Digital Media, which runs audio and video streaming applications. In this sense, the sensational and erotic content has an appeal, but the greatest interest will stabilize, believe.
Consumption of this content is driven through Tier 2 and 3 cities, said Shailesh Kapoor, founder and CEO of Ormax, where the call to Indian eroticism is superior due to the decline in exposure to foreign content of this nature.
“Programs like Gandii Baat (a series of erotic stories about rural India in ALTBalaji) and Mastram get a significant percentage of their audience in those markets, such as small towns in Uttar Pradesh, Madhya Pradesh, Rajasthan, etc. The general catepassry of OTT the highest originals the lock, and the erotic content, in particular, would have pointed to an even greater expansion due to the lower opportunities to faint and socialize, seeing that eroticism is a replacement for genuine dating and sex,” Kapoor said.
Karan Bedi, CEO of MX Player, said that content consumption in all non-television categories increases blocking and that systems such as Queen, Times of Music, Ek Thi Begum, Bhaukaal and Mastram represented the wide variety of their video content library.
The next OTT expansion point in India will come from small towns and regional language markets, industry experts say, ensuring that erotic content continues to thrive. Despite the government’s lack of clarity on the kind of regulation for which OTT would possibly have to prepare. Earlier this month, senior I-B branch officials said OTT suppliers had been asked to expand a self-regulatory mechanism.
“For platforms like Netflix and Amazon Prime Video, which offer big-budget displays and foreign content, this genre may not be very lucrative, but for other platforms, it can be an audience engine with massive costs because it’s cheap.” produce, you don’t want big stars or whimsical places, ” said Kapoor.
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