During his recent appearance at AECOC’s 22nd Fruit and Vegetable Congress, Pedro Egea, IRI’s director of retail, said massive intake of new foods was higher than a double-digit rate (10%) in the last TAM. 5,2%) according to the application (4. 6%).
Spain recorded the largest rise (14%) of the price of completion and vegetables among European countries, so this year it reached the Netherlands with 10. 9%, Italy with 6. 5%, France with 5. 8% and the United Kingdom with 2. 7%.
Egea noted that in recent months, the age of source and containment, the value of vegetables and the culmination is superior to that of dry foods, a trend that continued the era of de-scalding and in “New Normality”. It also underlined the applicable role of fruit and vegetable sellers and manufacturers when unforeseen spikes are requested to test the responsiveness and flexibility of the sector; demonstrating that the sector has been able to adapt temporarily to circumstances.
By channel, the giant supermarket chain (the main channel selling new products) lost stock in March and April due to the pandemic, this channel began to do so in July and August, but did not achieve the weight it had in the market. months before the pandemic.
Egea also stated that culmination and vegetables play a very important role in other consumer lock-up desires: as a cooking element, as healthy products and as a healthy snack, in this sense the COVID-19 crisis has stimulated completion. who have the highest intake of vitamin C, such as the culmination of citrus fruits, as well as tubers and green vegetables. Organic culmination and vegetables also grew faster than normal COVID-19 vegetables and the de-scalding period, although they returned to prepandemic levels.
Finally, Pedro Egea noted that according to the knowledge of the study carried out through IRI and Lantern, brands and shops will prefer consumers to purchase health-related products in the coming months.
Source: revistainforetail. com
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