South Africa’s 2020/21 bone fruit season is expected on all fronts
A promotional activity is underway for South African bone fruit in the UK and manufacturers are positive about next season.
The 2019/20 season has brought many demanding situations caused by the inclement weather and the coronavirus pandemic, but this season there is an improvement in all its aspects: this year’s climate has been favorable for fruit crops and ports have returned to more widespread operation. State.
Hortgro, the organisation representing South Africa’s major fruit industries, will continue to expand the plum, peach and nectarine categories in the UK, its built-in marketing initiative, which has been in lifestyles for 12 years.
Jacques du Preez, managing director of industry and markets at Hortgro, said: “Forecasts for central fruit and overall estimates seem much higher compared to the same time last year. For plums in particular, favorable weather situations have had positive effects. an effect on the year for next season and we are positive about the harvest.
Initial estimates of export crops expect an increase in volumes compared to last year. Plum manufacturers forecast a sharp 22% increase over last season to 10. 8 million boxes. Nectarines are expected to accumulate from five million boxes. last year at approximately 5. 6 million boxes (2. 5 kg). Fishing can expect a build-up of 5% to 2. 1 million boxes. The accumulation in volumes is mainly due to the production of young orchards and a more favourable climate conditions.
Collaboration with stores will be one of the main aspects of this year’s campaign, which will include in-store promotions, online advertising and publishing, and in retail magazines, along with the social media business.
The central fruit crusade will be supported through industry and customer activities, adding the creation of new styles of recipes and photographs, writing and advertising, and social media.
Preez added: “South African producers, packers and exporters of bone fruit remain committed to providing consumers with quality products and delicious flavor. The industry is convinced that the logistical demand situations they faced over the following year through Covid-19 are a thing of the afterlife and look forward to a season. »
For more information: Gemma Cooper Red Communications Ltd Al: 1480465953 Email: gemma@redcomm. co. uk www. beautifulcountrybeautifulfruit. co. uk
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