The Saudi Music Commission has announced that the “Sound of Saudi” festival won the Gold Award for the most effective crusade in the Middle East at the 2023 MENA Effie Awards, in cooperation with the Kingdom’s advertising agencies.
This support demonstrates that the Kingdom’s creative prowess surpasses that of several international brands competing in this worldwide festival, one of the largest annual gatherings where advertising and marketing agencies engage in competition.
The U. N. meteorological agency showed Tuesday that the temperature of 48. 8 degrees Celsius (119. 8 degrees Fahrenheit) in Sicily two years ago was the temperature ever recorded in Europe.
The World Meteorological Organization says Sicilian heat was detected on Aug. 11, 2021, at a time when temperatures were soaring across much of Europe, reviving concerns about human-caused climate change.
This surpasses the previous European record of 48°C set in the Greek cities of Athens and Elefsina in July 1977.
Sicily’s 2021 record was based on meteorological observations and was first published in the International Journal of Climatology.
Randall Cerveny, who reports on weather and weather extremes for the World Meteorological Organization, says the confirmation follows a lengthy investigation that required “meticulous care” by the agency.
“This study demonstrates the alarming trend of setting maximum temperature records in express regions of the world,” Cerveny said.
Such evaluations are published in the Archive of Weather and Climate Extremes, which tallies records on extremes like the world’s high and low temperatures, heaviest hail stone, maximum gust of wind, longest lightning flash and weather-related deaths.
King Abdullah University of Science and Technology (KAUST) is partnering with amplifAI fitness, a Saudi fitness generation company, to expand a new disease detection that combines AI generation with HyplexTM hyperspectral imaging designed by Andrea Fratalocchi, Professor of Electrical Engineering at KAUST.
The collaboration will first test the approach to detecting and treating diabetic foot complications. A clinical trial is planned, KAUST said in a statement Monday.
The MoU signed with amplifAI highlights the role the KAUST Smart Health Initiative plays in achieving better healthcare. The goal is to detect diabetes early, expand better treatment protocols, and, especially, reduce the need for lower-limb amputations.
This is the first time that the KAUST generation will be implemented in the care of diabetic patients. This will save the Kingdom more than SAR 2 billion a year in medical costs and reduce the annual number of 1. 5 million diabetic foot amputations worldwide. millions of people.
HyplexTM can collect terabyte-length insights in one second, surpassing the gigabyte length of existing ad chambers, offering a wealth of new data for early disease detection, according to the release.
Pierre Magistretti, Vice President of Research and Head of KAUST’s Smart Health Initiative, said that this initiative aims to harness the predictive functions of synthetic intelligence in disease detection using generation evolved through KAUST, thus achieving better diagnostic processes and making them more accurate and efficient.
Saudi news hounds and media personalities, inscribed on the “Future” list, have been elected to the board of directors of the Saudi Journalists Association.
The elections, held on Sunday, drew significant participation from the Saudi journalistic community.
Adhwan Alahmari, editor-in-chief of Independent Arabia, has been elected president of the Saudi Journalists Association.
The elected members of the Board of Directors are: Zaid bin Kami, Deputy Editor-in-Chief of Asharq Al-Awsat; Mohammed Al-Bishi, editor-in-chief of Al-Eqtisadiah; Faisal Abbas, editor-in-chief of Arab News; Adhwan Alahmri, editor-in-chief of Independent Arabia; Ali Al-Hazmi, editor-in-chief of Sabq; Hamed Alshehri, editor-in-chief of the Saudipedia platform; Fatima Al-Awfi of the Media Department of the Ministry of Sports; Lama Al-Shethry, editor-in-chief of Sayidaty; May Al-Sharif, Deputy Editor-in-Chief of Independent Arabia; Noor Nugali, Deputy Editor-in-Chief of Arab News; Bushra Alrabiah of the Government Communications Centre; Thekra Al-Atyawi, Saudi Broadcasting Authority; and Mamdouh Al-Muhaini, director general of the Al-Arabiya and Al-Hadath TV channels.
Saudi Media Minister Salman Al-Dosari, in an article published in “X”, highlighted the importance of civil society in enhancing the capacities of journalists and improving media performance.
He congratulated the newly elected Board of Directors of the Saudi Journalists Association, thanked the outgoing board headed by Khaled Al-Malik, and expressed optimism for a productive partnership to move the media industry forward.
Following the election, the Board of Directors held its first meeting, electing Alahmari as president, and Faisal Abbas as president while Bushra Alrabiah was elected as treasurer.
Alahmari thanked his colleagues for the confidence entrusted in him.
He hopes the new team can meet his hopes and aspirations. He also commended the wonderful efforts of previous board members who have made a remarkable contribution to achieving the goals.
He said his colleagues would provide their visions at the upcoming assembly to expand an organized strategy for their paintings that stems from the association’s main goals and is in line with the aspirations of Saudi media and journalists.
Set against a backdrop of towering skyscrapers, a dinosaur robot raises its feathery wings, scaring away its terrified prey. It is a clinical invention that shows how some dinosaurs may have simply flapped their primitive wings to scare their prey out of hiding, like birds like the roadrunner.
In this case, the robo-dino’s prey is a grasshopper, which responds by springing into a shrub. The interaction was shown in a video released alongside a study by researchers in Seoul, South Korea. The findings were published in the journal Nature and reported by AFP.
Dinosaurs were long thought to be relatives of reptiles, however, in the last three decades, fossils of feathered dinosaurs have been found, leading scientists to think they are the ancestors of birds.
Many of these feathered dinosaurs could not fly, so a number of theories have been put forth, including that the feathers insulated the dinosaurs against the cold, or maybe they allowed dinosaurs to move more quickly.
Some small dinosaurs may have even used their wings to knock down and trap their prey, said Piotr Jablonski, a senior author of the study.
The team of researchers proposed adding a new predatory trick to this list, which they called the “flush-pursue strategy”, a method used by the passerine and the northern mockingbird that flap their wings to prompt prey to reveal its location.
To prove their hypothesis, they built a robotic edition of the flightless dinosaur Caudipteryx, a peacock-sized pennaraptor that lived 124 million years ago.
The metal robot — dubbed the “Robopteryx” — was tasked with flapping its wings to scare-up some grasshoppers, whose ancestors lived in the same period as the Caudipteryx.
“The grasshoppers escaped more when the dinosaur spread its protowings,” said the study’s lead author, Jinseok Park.
The grasshoppers were also more likely to hop away when the robot’s wings were painted with contrasting black and white patches, which was proved after testing the neural response of the grasshoppers and how the contrasting-color wings, scared them and triggered their escape reflex.
The French know how to make smart chocolate – delicious praline comes from Belgium – but Switzerland has a special relationship with its chocolate products.
One quiet morning on Basel’s Müensterplatz a group of chocolate lovers gathers. Stéphie, the excursion guide, distributes the famous Leckerli gingerbread, a Basel specialty covered with a chocolate coating to satisfy the organization’s mood.
On the Rhine banks, she got a piece of white chocolate with cocoa liquor from her handbag, and another one that combines dark and milk chocolate with cocoa butter, cocoa, sugar and milk.
“It’s the bitter, salty sweetness that chocolate gives,” explains Stephie.
A moment of anticipation precedes the first bite: the piece melts instantly thanks to the Swiss creativity. According to the tour guide, cocoa was sold in pharmacies during the 18th century. “It was a medical syrup mixed with herbs,” she explains.
When he arrived in Europe, he experienced an immediate transition, first with sugar and then with the artistic Swiss manufacturers. The first chocolate bar was made in England in 1847, when Briton Joseph Fry developed a technique that involved mixing cocoa powder, sugar and cocoa butter to obtain a chewy piece. However, the first piece of edible chocolate is fragile and difficult to chew.
According to the German Press Agency, Switzerland discovered chocolate production in the 19th century. In 1819, François-Louis Cailler founded the first chocolate factory on Lake Geneva. The Cailler (now Nestlé) logo is one of the oldest logos still in existence in Switzerland.
But the real revolution was led by Daniel Peter, Cailler’s son-in-law, 50 years later. In 1975, he created the first mass-produced milk chocolate product. After several attempts with powdered milk, Peter created the first successful chocolate product that combined cocoa butter, cocoa liquor, sugar and condensed cow’s milk. ” He was the first to serve chocolate to tourists,” says Stephie.
The next step towards perfection was to use the conch shell to combine the chocolate. Conching is a process invented by Rodolphe Lindt of Bern in 1879. He heated the chocolate to 90°C, stirred it for a long time, and yet came up with melt-in-your-mouth chocolate with a more delicious smell.
Stephie notes that Basel is famed for a wide variety of sweets, which made it a destination for locals and visitors alike.
Schwyz, 35 kilometers from Lucerne, embraces the Max Felchlin firm, specialized in making flavored chocolate.
Cocoa beans from Latin America, Ghana and Madagascar are processed at the Felchlin factory into a shiny, chewy block.
The organization visited the Max Felchlin store in Lucerne. The tasting begins with low-intensity chocolate chunks, followed by a spicy, caramel-flavored white chocolate and ice cream. Hikers then savor a piece of milk chocolate paired with gingerbread-flavored balsamic vinegar and glazed cookies, and the tour ends with a piece of dark chocolate sugar.
The tasting was fun, encouraged everyone and once again highlighted the identity of Swiss chocolate.
The world’s largest cruise ship, Royal Caribbean’s Icon of the Seas, set sail from Miami on its maiden voyage on Saturday, flying the flag of a small-town population.
The ship, built over 900 days at a shipyard in Turku, Finland, is a monument to enormity, longer than the Eiffel Tower is tall, with 20 decks and room for more than 5,600 passengers (7,600 at maximum capacity) and a crew of 2,350.
So that no one gets bored or hungry, the monster ship, registered in the Bahamas, has seven pools, adding a 40,000-gallon “lake,” six water slides, a carousel, which Royal Caribbean says is the largest giant ice rink. big in the sea. and more than 40 restaurants and bars, Agence France Presse reported.
Are you still bored? There will be 50 musicians and actors and an orchestra of 16 musicians.
The $2 billion Icon, the first in Royal Caribbean’s new Quantum class, is equipped with the latest generation and, despite its gargantuan size, claims to be more environmentally friendly than some smaller cruise ships.
The Icon runs on what its owners consider environmentally friendly liquefied vegetable fuel (though some experts say LNG systems can leach destructive amounts of methane into the atmosphere).
It also includes a microwave-assisted pyrolysis formula to convert waste into energy-producing gas, as well as a reverse osmosis formula to supply nearly all the new water the ship needs, the company says.
The icon was gladly christened on Tuesday, when world soccer star Lionel Messi, now with Inter Miami, pressed a button to send a bottle of champagne to the bow of the ship.
After departing its Miami homeport on Saturday for its inaugural sold-out cruise (the company says demand for tickets is “unprecedented”), the Icon will spend a week in the Caribbean before returning to Miami.
At 2,000 feet (365 meters) long, the Icon will take the name of the world’s largest from its smaller Royal Caribbean counterpart, the Wonder of the Seas.