Active social media penetration in certain countries and territories from January 2023
Global social media penetration as of January 2023, by region
Number of social media users in decided countries in 2022 and 2027 (millions)
Number of social networks in the United States from 2019 to 2028 (in millions)
Social media penetration in the United States from 2018 to 2027
The Most Used Social Media Platforms in the United States as of March 2023
Use of social media through branding in the U. S. U. S. from March 2023
Top Social Media Apps in the U. S. U. S. in 2022, via downloads (millions)
Top social media apps for iPhone on Apple’s App Store in the USU. S. from September 2022, based on number of downloads
Most popular mobile apps in the U. S. U. S. as of January 2023, based on average exclusive visitors per month (in millions)
Top Social Networks in the U. S. U. S. as of March 2023, based on percentage of visits
Instagram and TikTok usage rates among teens and adults in the U. S. UU. de January 2020 to January 2021
Most social networks for teens in the United States from fall 2012 to fall 2021
Number of Gen Z users in the U. S. U. S. Decision-Makers on Social Media Platforms from 2020 to 2025 (millions)
Percentage of Gen Z users in the U. S. U. S. Instagram, Snapchat and TikTok weekly from 2019 to 2021
Average media usage in the United States in the third quarter of 2022, across media (in hours. minutes)
Most weekly online activities for internet users in the United States as of January 2022, based on time spent (in hours)
Most common social media activities in the U. S. U. S. from March 2023
Average time spent consistently with the day decided on social media platforms in the U. S. U. S. from April 2022 (in minutes)
Average number of social media interactions consistent with the article in the U. S. In May 2022, via the topic
The favorite social media platform of users in the US. Join the U. S. to watch short videos starting in November 2021
Proportion of children and youth in the U. S. U. S. citizens who participated in certain media and web activities every day during the June 2021 coronavirus pandemic, by age group
Top countries across Facebook length in January 2023 (in millions)
Facebook number in the United States from 2018 to 2027 (in millions)
Facebook penetration in the US from 2018 to 2027
Facebook Monthly Active Users (MAUs) in the U. S. and Canada from the first quarter of 2023 (in millions)
Proportion of Facebook users in the United States as of March 2023, by age and gender
Percentage of U. S. adults on Facebook in February 2021, by gender
Percentage of U. S. adults on Facebook in February 2021, by age group
Percentage of U. S. adults on Facebook in February 2021, by level of schooling
Most viewed domain names in Facebook News Feed in the U. S. U. S. in the fourth quarter of 2022, through content audience (in millions)
Distribution of Facebook News Feed content insights in the U. S. U. S. in the fourth quarter of 2022, via source
Proportion of adults in the U. S. U. S. citizens who have a favor from Facebook in May 2022
Number of Instagram in the United States from 2018 to 2027 (in millions)
Distribution of Instagram users in the United States in March 2023, by gender
Distribution of Instagram users in the United States in March 2023, by age group
Percentage of U. S. adults U. S. on Instagram in February 2021, by age group
Percentage of U. S. adults U. S. on Instagram in February 2021, by gender
Distribution of active Instagram users per month in the United States in January 2021, by frequency of use
Percentage of Instagram active in the U. S. U. S. from January 2021
Proportion of adults in the U. S. U. S. citizens who have a favorable Instagram profile as of May 2022
Number of TikTok in the United States from 2019 to 2025 (in millions)
Annual expansion of TikTok users in the United States from 2019 to 2025
Distribution of active TikTok users per month in the United States as of April 2022, by age group
TikTok usage frequency for users in the United States in September 2021
Frequency of TikTok use by users in the United States in September 2021, by gender
Frequency of TikTok use through users in the United States in September 2021, according to household income
Percentage of TikTok active in the U. S. U. S. from March 2021
Percentage of adults in the U. S. U. S. citizens who have a favorable opinion of TikTok as of November 2021
Twitter number in the United States from 2018 to 2027 (in millions)
LinkedIn number in the United States from 2018 to 2027 (in millions)
Pinterest number in the EE. UU. de 2018 to 2027 (in millions)
Number of Reddit in the United States from 2018 to 2027 (in millions)
Snapchat number in the United States from 2018 to 2027 (in millions)
Top Social Networks Ranked Through Logo Awareness in the United States in 2022
Awareness, usage, popularity, loyalty, and enthusiasm of the Facebook logo among social media users in the U. S. USA in 2022
Instagram logo awareness, usage, popularity, loyalty, and enthusiasm among social media users in the United States in 2022
TikTok logo awareness, usage, popularity, loyalty, and rumor among social media users in the United States in 2022
Twitter logo awareness, usage, popularity, loyalty, and comments among social media users in the U. S. USA in 2022
LinkedIn logo awareness, usage, popularity, loyalty, and comments among social media users in the United States in 2022
Awareness, usage, popularity, loyalty, and comments of the Pinterest logo among social media users in the U. S. USA in 2022
Awareness, usage, popularity, loyalty, and comments of the Reddit logo among social media users in the U. S. USA in 2022
Awareness, usage, popularity, loyalty, and comments of the Snapchat logo among social media users in the U. S. USA in 2022
Ad spend consistent with the Internet user in the U. S. social media advertising market. UU. de 2018 to 2027 (in US dollars)
Social Media Advertising Growth in the United States from 2018 to 2027
Growth in U. S. Social Media Ad SpendUU. de 2018 to 2026, via device
Average user-consistent social ad spend in the U. S. UU. de 2018 to 2027, up to (in US dollars)
Social media ad spend from EE. UU. de 2017 to 2026, up to (US billion)
Benefit of the U. S. Social Media Advertising MarketUU. de 2018 to 2027 (billions of US dollars)
Social Media Advertising Growth in the United States from 2018 to 2027
Proportion of users in the United States who think social media is a smart or bad thing for society as of December 2022
Proportion of adults in the U. S. U. S. citizens who verified their identity to create a social media profile in January 2022, by age group
Proportion of adults in the U. S. U. S. citizens who verified their identity to create a social media profile in January 2022, through gender
Percentage of adults in the U. S. U. S. citizens who think the metaverse can fully update social media as of December 2021
Gen Z’s opinion in the United States on the concerted appearance on social networks in September 2021