Much (important) communication bureaucracy around the disguise of a mask to prevent the spread of the coronavirus was diverted into more utilitarian territory. They are much more sensitive in the central line from an artistic point of view, however, let’s be honest: the more messages, the better, even if the publicity bothers them by bored and suspicious.
There are some standouts, however. In the case of Oregon, its mask ad from Wieden + Kennedy is uncharacteristically blunt. Instead of what one might expect from here (Fake rejected passive-aggressive copy: Excuse me, we would really like it if you could take a moment to find a mask and put it over your face. I realize that this isn’t something that you would ordinarily do, but it would be great if you could go ahead and do that), the ads are a yellow-tinged hammer, reminding people that they could accidentally kill someone without wearing a mask.
In South Los Angeles, and unfortunately, almost here, the increase in Covid-19 instances brings a renewed sense of urgency to spread the word aggressively. Mayor Eric Garcetti possesses more about us than many of his political contemporaries, however, he will not compromise the city’s sense of style and taste to express his point.
As such, Los Angeles has presented the Los Angeles Mask Printing Project, a new masked crusade in which others can print 3 posters commissioned in the city and deliciously designed through Studio Number One, the artistic firm founded through Shepard Fairey. While most of us will use the “Download to Print at Home” option for our trusted HP printer, the city’s golden elegance (or other people who just need to print them well for storefronts, we’re not that cynical) can decide on “Download to Print Professionally.”
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