“Our knowledge specialists and complex analytics groups have leveraged Catalina’s unparalleled customer data knowledge base, which captures up to 3 years of procurement history and more than two billion universal product codes analyzed in the US. Usa, to track conversion behaviors and decisions that continue to replace since COVID-19 considerations were established this year,” explained Marta Cyhan, Marketing Director. “This real-time data has helped our retail and logo consumers adjust their marketing, media, and activation strategies while helping to inform their workshop and source. chain decisions. “
Observing knowledge of more than six months, Catherine noticed that shoppers made more trips than average in March when the pandemic took hold, and then particularly declined in April while squatting at home, which gave way to new May routines that continue today with the number of grocery retailers deduced by approximately 10% from May to August.