Dr. Sue-Anne Toh, CEO of NOVI Health, a Singapore-based fitness generation startup, discusses Singapore’s strengths as a fitness hub and the key trends that will shape virtual fitness in the region.
Produced via SilverKris for NOVI Health
In this op-ed, Dr. Sue-Anne Toh, CEO of NOVI Health, a Singapore-based fitness generation startup, showcases Singapore’s strengths as a fitness hub, as well as the key trends that will shape virtual fitness in the region and beyond.
As a physician and CEO of Fitness Generation based in Singapore, I have witnessed the great expansion and transformation of the fitness sector in this city-state in recent years. Singapore has a leading fitness generation centre and is in a unique location to advertise cutting-edge answers. and key virtual fitness trends in the region. It’s no surprise that Singapore has attracted one of the largest sums of venture capital deals for virtual fitness in Asia.
One of Singapore’s greatest assets as a fitness center is its multi-ethnic and cosmopolitan population. Studies conducted abroad have shown that minority populations face disparities in access to physical care. This is due to providers’ lack of knowledge about their language and culture. In addition to the city’s multinational and multicultural social fabric, Singapore offers a rich environment for the development of fitness solutions that meet the desires of other communities.
We have a variety of expertise (a veritable “Living Lab,” if you will) that helps us personalize responses for others from other backgrounds and needs. Its concentrated geography also allows for the effective recruitment of participants in large-scale clinical trials. and trials.
For example, we were going to conduct comprehensive studies on prediabetes and type 2 diabetes by recruiting thousands of participants from across the country into a single center for “gold standard” physiological testing. It would have been difficult to achieve such breadth and depth, even in countries such as the United States or the United Kingdom, where the landscape of biomedical studies is mature and well established.
Thanks to the city’s multinational and multicultural social fabric, Singapore provides an environment for the development of fitness responses that meet the desires of other communities.
Singapore’s highest fitness literacy has played a vital role in the immediate adoption and understanding of fitness generation innovations. The COVID-19 pandemic has further accelerated this phenomenon: the need for remote consultations, telemedicine, and virtual fitness platforms has become more pronounced. leading to an increase in the progression and use of those technologies through physical care providers such as NOVI Health. This accelerated adoption of fitness technologies has undoubtedly led to adjustments in customer and patient behaviors.
Consumers now expect the same level of experience, service, and transparency from physical care data as when purchasing other products. While gaps still exist in physical care, the data asymmetry between patient and provider is decreasing.
Technology has the potential to address this data asymmetry and improve transparency in fitness care. With fitness data more available than ever before, consumers are smarter and better informed about their options, pricing, and more. It will be transformative change. However, this accessibility also poses challenges. It is very important to ensure that the available data is balanced and verified to avoid erroneous data.
We are also seeing a positive trend towards value-based care. Lately, healthcare operates on a pay-for-service basis, where payment is based on individual consultations, medications, and tests. However, it is becoming increasingly popular that this style can incentivize doctors to prescribe tests and medications.
It now focuses on price creation, explained as achieving greater effects at a moderate cost. For example, if one doctor can achieve the same or greater effects in a single visit, while another requires the patient to spend 10 visits or at least at a higher cost, the former gives a higher price. This movement is already gaining momentum and the next step is to figure out how to put it into practice on a larger scale.
In the next ten years, the first generation will play a key role in achieving better access to physical care. People will be able to access physical care not only by visiting hospitals, but also through cellular fitness solutions. Healthcare will be personalized, holistic, and not episodic, and I’m excited to lead this pace with NOVI Health. “Through our app, users can track their lifestyle and get timely feedback, personalized advice, and help from a fitness trainer.
I also hope that emerging technologies such as AI can improve the care provided through healthcare professionals and reduce the workload of healthcare professionals such as doctors and dietitians. Healthcare powerhouse not only ensures patient access to important services, but also gives healthcare providers more time to focus on providing personalized care, especially in healthcare spaces that require a human touch, leading to better reporting and outcomes for patients.
Ultimately, I feel energized through the long-term fitness generation in Singapore. With continued advancements in artificial intelligence, knowledge analytics, and wearables, the opportunities for innovation and improvement in fitness service delivery are limitless. I, as a fitness generation centre, Singapore has the potential not only to reshape fitnesscare within its borders, but also to be a pioneer in finding answers for a diverse global population.
To receive more information about NOVI Health, the official website.
Sarah is a Singapore-based writer with over five years of experience in lifestyle and media. When she’s not writing, you can find her on the yoga mat, relaxing in her short-haired, flat-faced Khan Solo, and ing in search of her new favorite city.
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