The ongoing global pandemic has provided a ray of hope for some organizations in Singapore and around the world, where it has higher budgets and paved the way for their virtual action plans. It has also led corporations to find new tactics for interacting with consumers and their virtual communications.
In fact, 96% of organizations in Singapore reported that COVID-19 had helped them address at least one impediment to their virtual transformation efforts, and 46% indicate a lack of technical support in the past. According to a study commissioned through Twilio, 45% said the pandemic had escaped the reluctance to update existing software, while 42% said it had helped identify a transparent strategy for virtual transformation.
Conducted through Lawless Research in June, the online survey survey surveyed 2,569 business resolution managers in nine markets, including Australia, Japan, Germany and the United Kingdom. Among asia-Pacific markets, there were 272 respondents from Singapore and Australia, while three hundred were from Japan.
The COVID-19 epidemic has higher virtual transformation budgets by 84% in the 3 countries in Asia and the Pacific, 25% of which have described their budget as the highest “ly”. Approximately 84% in Singapore saw their virtual transformation budgets increase, 28% of which peaked.
Worldwide, the pandemic has accelerated virtual transformation plans for 97% of respondents’ organizations, a figure that reached 96% in Singapore and 98% in Asia-Pacific.
In this region, a maximum accelerated virtual transformation that was noticed among retail and e-commerce companies, with 82% in this sector noting the concerted effort, compared to 66% of their financial counterparts and 59% of production and automotive reported that their Virtual Transformation Efforts of the company had accelerated in reaction to COVID-19.
In addition, 60% in Asia-Pacific reported that the pandemic had accelerated its virtual communication strategy for at least five years, exceeding the global average of 50%.
About 97% in Asia-Pacific also noted an accelerated transformation of virtual communication, and 93% described these efforts as “extremely” and “very critical” to address the demanding industry situations raised through COVID-19.
Another 95% in the region said their corporations were looking for or would likely seek new tactics to have interactive consumers because of the pandemic. 92% said their organizations would most likely expand their virtual communications platforms as countries. gradually reopened.
In fact, the pandemic caused 40% and 31% respectively in Singapore to put in place an interactive voice reaction and live chat, respectively, for the first time. Another 24% resorted to in-app chat, while 17% turned on social media. for the first time.
(Source package: Twilio)
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