Shun Tak's Artyzen Hospitality Opens Flagship Hotel in Singapore, First Open-Air Hotel in China

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Artyzen Singapore’s penthouse suite is the largest presidential hotel suite in the city-state, according to the hotel. (Photo: Samuel Isaac Chua/The Edge Singapore)

Artyzen Hospitality Group has expanded its hotel portfolio outside of Greater China with the launch of Artyzen Singapore, its flagship hotel in the Southeast Asia region. The 142-room luxury hotel at 9 Cuscaden Road welcomes its first visitors on Nov. 24.

The hotel organization is a wholly-owned subsidiary of Shun Tak Holdings, a Hong Kong-listed conglomerate with companies in the real estate, transportation, hospitality, and investment sectors. The launch of its first open-air hotel in China caps off a historic year for Artyzen Hospitality, which celebrates its 10th anniversary.

It’s also the first time the hotel organization has opened two landmark hotels in just a few weeks. Last month, the organization opened its flagship hotel in Shanghai, the 202-room Artyzen New Bund 31 Shanghai.

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Wynne: The purpose is to grow the Artyzen logo and investment opportunities where we can locate an owner-operator compatibility and where we can expand our footprint organically. (Photo: Samuel Isaac Chua/The Edge Singapore)

“The two new flagship openings. . . mark two additions to our exclusive collection of local luxury boutique hotels, Artyzen Hotels

With recent hotel launches, Artyzen Hospitality has thirteen hotel houses in its portfolio. It has two emblematic hotel brands: Artyzen Hotels.

Artyzen Singapore sits on a 25,471-square-foot wholly-owned site that it purchased through Shun Tak Holdings for $145 million in 2016. This translates to a land rate of $2,145 psf consistent with the parcel. At the time, it was a significant investment and the Hong Kong conglomerate’s first foray into the Singapore real estate market.

The site housed a two-story bungalow owned by the family of Tan Hoon Siang, a rubber tycoon and great-grandson of merchant and philanthropist Tan Tock Seng. The bungalow, called Villa Marie, was built in the 1940s and is named after Tan. Hoon Siang’s second wife, Marie Theresa Windsor, who died in 2007.

The former mansion with tropical lawns and expansive grounds have given birth to the new luxury hotel, but elements of its Strait architectural heritage have been recreated in a fresh vertical oasis encouraged through its heritage origins. Artyzen Singapore is designed by the famous architecture firm Ong

The penthouse suite’s personal living room. The penthouse is expected to host celebrities and very wealthy guests. (

The crown jewel of Artyzen Singapore is its 4,820-square-foot penthouse suite, which the hotel says is the largest presidential suite in Singapore. The one-bedroom suite is expected to host celebrities, net high-end visitors and visiting dignitaries.

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The centerpiece of the penthouse is a huge living and dining room that stretches the entire length of the apartment. A personal balcony offers one of the perspectives of Tanglin and the greenery that characterizes the Good Class bungalow spaces of Chatsworth Park, Ridley Park, and Ridout Park.

The penthouse suite also includes a personal office, a personal gym, a walk-in closet, and a personal lounge. The personal bathroom features a bathtub and his and hers sinks.

A regular feature of all rooms and suites at Artyzen Singapore is the 4. 1m upper ceiling and the use of in-room ceiling enthusiasts. With only 12 rooms and suites located on the floor, with the exception of the penthouse, the room is so personal and exclusive. like living in your own bungalow.

Each room has a personal balcony. The hotel also features seven 957-square-foot Grand Terrace Rooms that connect to a shared lawned terrace and seven 1,915-square-foot Terrace Suites that have a personal lawned terrace.

Like bungalows in the sky, those rooms and suites feature design elements inspired by colonial-era Singaporean villas, much like the original Villa Marie. Features include new arches, high ceilings, digitized Peranakan patterns, black frames, and herringbone beams.

The master bedroom of the penthouse suite, with a 4. 1m bentwood upper ceiling.

It took Artyzen Singapore seven years to prepare Shun Tak. The hotel organization took the time to determine how to best utilize the area and display the young logo, Wynne says. “We concluded that this would be best compatible with a lavish lifestyle. ” Which would be a smart compatibility with our existing Artyzen Hotels logo.

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He adds that it’s also the first step in Shun Tak’s strategic move to carve out a niche for himself in this exclusive residential area. The Hong Kong conglomerate owns two ultra-luxury residential developments just a stone’s throw from No. 9 Cuscaden Road: the 54-unit Park Nova condominium at 18 Tomlinson Road and the low-rise 14-unit Nassim Houses at 14 Nassim Road. Shun Tak may have had a third residential progression in the area, but subsidized the High Point sell-off, at 30 Mount Elizabeth, in December 2021.

“This is a strategic set [of acquisitions] for us in terms of investment in Singapore,” Wynne says. “The vision from all sides of Shun Tak Holdings is that we work together to serve our customers. Thus, for example, citizens of Park Nova and Maison Nassim will be entitled to various privileges at the hotel, such as concierge and priority reservations at local restaurants.

The view from the pool deck of Artyzen Singapore.

For Artyzen Hospitality and its parent company, hospitality occurs only in its hotels, but also in its serviced apartments, residential apartments and other properties. The hotel organization also prides itself on being a “local” Asian hotel brand, says Wynne.

“The concept of emotional wisdom, our guiding principle, requires us to analyze local culture and practices to select our hospitality reports from there. The fact that we own and function the logo is also helpful as it gives us a complete artistic influence on our hotel properties. ,” he says.

Reflecting on the group’s progression over the past 10 years, Artyzen Hospitality experienced explosive expansion in its early years before the global Covid pandemic, says Wynne. In the future, the company’s moves in the coming years will be influenced by its purpose to raise awareness of the logo overseas. and popularity outside of Greater China.

“We have 8 existing hotels in Shanghai and our portfolio in this city has naturally evolved to become our hub and is a taste of what Artyzen Hotels has to offer.

“As a local logo, it’s vital for us to grow our visitor base in our domestic market and then use it as a launchpad. Therefore, Singapore is a vital first step for us as a new market in terms of real estate investment. hotel operations and logo positioning,” he says.

Wynne acknowledges that Artyzen Hospitality is entering the Singapore market at a significant festival time, with several new hotels launching this year and many established hotel teams updating their hospitality offerings to take advantage of the post-pandemic tourism rebound.

One of the seven terrace suites, with a personal garden terrace.

“We are very excited to compete in this luxury lifestyle in Singapore. I believe we are well-positioned to capture the minds of a new generation of millennial travelers who are looking for a hospitality pleasure based on self-confidence. expression,” he says.

He also believes there is an opportunity for the hotel organization to explore a long-term hotel with the Artyzen Habitat brand in Singapore, as well as other gateway cities in Southeast Asia, such as Kuala Lumpur, Bangkok and Jakarta.

Prior to Covid, the hospitality organization was actively seeking opportunities to expand to other key cities in the Asia-Pacific region. These include Tokyo and Osaka in Japan, as well as Sydney and Melbourne in Australia.

In the future, if the right opportunity arises, Artyzen Hospitality would be open to a branded service in Singapore, Wynne says. “Our main goal is to move Artyzen Hotels forward.

“We don’t need to plant flags [in new places] just for the sake of growth. It’s the purpose. The goal is to grow the logo and investment opportunities where we can locate a compatible smart have as an owner-operator and where we can expand our footprint organically,” says Wynne.

Designed through Nic Graham

Shun Tak’s Artyzen Hospitality Opens Flagship Hotel in Singapore, First Open-Air Hotel in China

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