Marie Nnah
ShopEX, a premium TV buying platform, will launch Nigeria’s first TV advertorial on DSTV channels in September, as it celebrates 40,000 consumer transactions since its launch in 2020.
Starring TV star Mercy Johnson, celebrity social media chef Tola (aka “Diary of a Kitchen lover”) and Chef Dee, the 15-minute exhibits will feature ShopEX’s best-selling products: The Copper Chef and The Power XL Airfryer. Customers will be purchasing products “live” by calling the number on their TV screens or visiting the ShopEX website.
“We are thrilled with this milestone and are incredibly grateful to our tens of thousands of consumers who have invested love and acceptance in the ShopEX brand. We are also proud to have produced Nigeria’s first advertorial that allows the audience to see our world-class products in use. We will continue to try to innovate in the business landscape in West Africa by providing high-quality products to our consumers where and how they shop, whether through television, online or social media,” said Olajumoke Kujero, Country Manager at ShopEX.
Meanwhile, ShopEX is celebrating the achievement of 40,000 consumers by giving its consumers a 40% reduction in products through September 30, 2022.
Direct Response TV (DRTV), popularly known as “teleshopping” or “teleshopping,” may be new in those regions, but it has proven to be a successful style around the world to get audiences to buy products from the comfort of their homes. by calling the number that appears on the screen.
Launched in the 80s through QVC and The Home Shopping Channel in the US. In the U. S. , teleshopping has recently noticed a decline in user engagement as viewership shifts from TV to other virtual offerings. But that doesn’t seem to have stopped interest in Nigeria, as the country sees an increase in viewership as it achieves its virtual transfer ambitions (DSO) to the world’s largest broadcast television audience, with 33 million households.
In any case, ShopEX consumers can also buy products on social networks: Instagram, Facebook, Whatsapp and online.
Speaking at infomercials, marketing manager, Oyindamola Olaniyan, said: “We like to bring the best-selling products from around the world to our consumers here in Nigeria. The products we know will allow you to make possible lifestyle choices such as cooking healthy meals, exercising, sleeping, etc. These things are vital for everyone, not just Americans and Europeans. And we’re extending the duration of our classified ads so that the audience can see in detail the features and benefits of our products. which will also help them make a more informed decision before placing an order. And, of course, we complement the fairs by making sure that our products, which are all original, succeed with our consumers in good condition and on time.
“The infomercials will air on select DSTV channels as 15-minute broadcasts, with the first broadcast scheduled to begin in September. ShopEX plans to succeed in an audience of four million during the day and aims to expand to another 20 million people across all DSTV channels.
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