(BRIEF) SEAT S. A. has appointed Sven Schuwirth as the new Executive Vice President for Sales and Marketing, overseeing the SEAT and CUPRA brands, effective February 1, 2024. This appointment marks a step forward in Schuwirth’s career at SEAT, where in the past he played a key role in virtual business and product strategy. He will join the company’s board of directors and report to Wayne Griffiths, CEO of SEAT and CUPRA, succeeding Kai Vogler, who will be CEO of Volkswagen Financial Services Overseas AG. Schuwirth’s day-to-day work will be responsible for leading the company’s transition to electrification, managing the launch of upcoming models and further advancing the SEAT brand. Under Vogler, CUPRA’s sales doubled, achieving record deliveries in 2023. Volkswagen Financial Services Overseas AG will oversee the non-European operations. of Volkswagen Financial Services AG.
(PRESS RELEASE) MARTORELL, January 25, 2024 — /EuropaWire/ — SEAT S. A. , a Spanish automaker that is part of the Volkswagen Group, is pleased to announce the appointment of Sven Schuwirth as the new Executive Vice President Sales and Marketing. , effective February 1, 2024. In this role, Schuwirth will take up duties for the SEAT and CUPRA brands, marking a natural progression in his automotive career at SEAT S. A. He will join the company’s Board of Directors and report directly to Wayne Griffiths. Chief Executive Officer of SEAT and CUPRA, succeeding Kai Vogler, who will assume the position of CEO of the new Volkswagen Financial Services Overseas AG.
Sven Schuwirth joined SEAT S. A. in June 2021 as Head of Digital Business and Product Strategy, where he played a pivotal role in the development of CUPRA’s product strategy and the expansion of the logo to new markets, incorporating Australia, after becoming COO of CUPRA in March 2023.
Commenting on the appointment, Wayne Griffiths, CEO of SEAT and CUPRA, said: “In the context of disruption in the automotive industry, having visionary leaders like Sven Schuwirth will be imperative in our transformation journey. Sven has done a wonderful job over the past two years with our company and has integrated seamlessly into the team and corporate culture. He shares our transparent vision for the future of our two brands, SEAT and CUPRA, and is fully committed to achieving our company’s vision. “
In his new role, Schuwirth will be responsible for advancing the company’s transition to electrification, overseeing the market launches of upcoming models, such as the CUPRA Tavascan, CUPRA Terramar and CUPRA Raval, and later the SEAT brand.
Expressing gratitude to the outgoing Executive Vice-President for Sales & Marketing, Kai Vogler, Wayne Griffiths added, “I want to extend my heartfelt thanks to Kai Vogler, whose significant contributions have played a pivotal role in doubling the company’s sales performance and establishing CUPRA as one of Europe’s fastest-growing car brands, even in a challenging environment. I have greatly enjoyed working with Kai and personally appreciate his support and trust during his tenure at SEAT S.A. I am confident that he will continue to excel in his new role as CEO of Volkswagen Financial Services Overseas AG.”
Under Kai Vogler’s leadership, CUPRA has been remarkably successful: sales have more than doubled and the logo reached a record 230,700 deliveries in 2023. After-sales effects also increased by almost 40%, while SEAT S. A. achieved a record market share in Europe.
Kai Vogler will return to Volkswagen Financial Services AG to assume the role of Managing Director of the new Volkswagen Financial Services Overseas AG, as a component of the realignment of Volkswagen Financial Services AG (VWFS) and Volkswagen Bank GmbH, which is expected to be completed by mid-2024. Volkswagen Financial Services Overseas AG will act as the holding company for Volkswagen Financial Services AG’s non-European operations, covering 12 markets, including China, Brazil and Australia.
Sven Schuwirth brings more than two decades of extensive experience in the automotive industry to his new role, and a significant part of his career was spent at AUDI AG. His roles at AUDI AG include Head of Brand Development and Corporate Identity, Head of Brand Strategy and Head of Brand Development and Digitalization. In 2019, he returned to AUDI AG after a year at BMW AG to head the newly created “Audi Brand, Digital Business and Customer Experience” department.
SEAT S. A. Comunicación
SOURCE: SEAT, S. A.
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