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Saudi artists perform on the waterfront of Shanghai’s Bund.
The occasion was attended by Jin Lei, Deputy Director General of the Shanghai Municipal Administration of Culture and Tourism, Alhasan Aldabbagh, President of APAC Markets, adding more than 400 business partners, media and influencers, and the Chinese audience invited to explore the richness and diversity. . Saudi Arabia’s Tourist Offers.
The campaign marks the largest integrated travel campaign launched by Saudi in China, starting with a week-long Saudi Tourism Exhibition, a celebration of Saudi’s culture, heritage, and natural beauty on the Shanghai Bund waterfront, from November, inviting guests to experience mystical Saudi through immersive experiences, storytelling, and live performances. So far, the exhibition has welcomed over 80,000 visitors.
In addition to the customer marketing campaign, a number of films from the Saudi industry have been featured on national television and all major Chinese virtual platforms, such as Ctrip, Huawei, Mafengwo and Tencent, reaching and connecting with more than half a billion Chinese citizens. The films aim to showcase the well-heeled revelry that Chinese travelers can expect when visiting Saudi Arabia and can also be viewed on the STA’s VisitSaudi. CN online page and social media channels.
Starting November 17, destination experience videos were released, allowing virtual travelers to access scenes such as a classic Bedouin tent with camel caravans and gaze at the stars; the historic Diriyah, Al Masmak Fortress and the colourful Al Zel Souk; learn how to create Arabic perfumes; fly over AlUla in a hot air balloon; go on a cross-country adventure in a vintage Land Rover; and snorkeling in the Red Sea.
Fahd Hamidaddin, CEO of the Saudi Tourism Authority, stated: “As one of the largest and fastest-growing sources of outbound tourism in the world China is a key strategic market for Saudi Arabia.
“That is why we are surely delighted to launch our largest built-in crusade ever held in the country, showcasing the varied and exclusive wonders of the Kingdom to our Chinese friends.
“We have already welcomed more than 100,000 Chinese visitors so far in 2023 and our Vision 2030 ambition is to welcome five million travellers annually by 2030.