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Samovar, a biologic and sustainable tea company in San Francisco, recently temporarily closed all of its physical sites and moved in line with tea and seminars.
“The origin of tea is to bring other people in combination, however, we can’t do it like we did before,” said Jesse Jacobs, founder and CEO of Samovar, “So now, at a time when bringing other people into combination is never once again, we need to expand a way of doing it that uses the generation and connects with other people , even if it comes from your living room.
The closure or “hibernation” of Samovar’s physical sites occurred after the peak in instances after July 4, and Newsom ordered the closure of domestic service in restaurants and bars.
“This pandemic has not only reduced the volume of consumers and our ability to accommodate consumers in our space,” Jacobs said, “but has also created a sense of concern among our consumers and no less than hiring COVID-19 in Samovar, which is the last thing we want.
Jacobs took the resolution of the 4 physical sites starting Sunday, July 19.
However, Samovar’s online store continues to operate and accepts mail orders worldwide. At the same time, Jacobs said, several san Francisco generation corporate executives have asked about organizing virtual mindfulness occasions and tasting tea for their teams.
These have been a success and will now be open to all.
Last Monday, Jacobs organized the first public course, which led participants to a meditation on movement and breathing, followed by a guided and attentive tea tasting. Another 500 people from the United States and countries such as Nigeria, Kenya, South Korea and China attended the event.
“Tea is the vehicle and elegance is the initiative to bring Samovar to more people,” Jacobs said, “is a ray of hope; in any of our establishments, we may never accommodate more than 75 people. But now they’re achieving a lot of other people from all over the world.”
The courses are designed to help others cope with the new popular trend of living the pandemic.
The tea ritual is considered a mindfulness practice and is something Jacobs expects others to expand into a daily, healthy habit during the 1940s.
The next loose course will take place on Thursday, August 23 at 3:30 p.m. In addition to tea tasting, Jacobs invites Zen Habits founder Leo Babauta to talk about his business and how he copes with stress.
Anyone interested is encouraged to sign up for Samovar’s mailing list or make a stop at the virtual occasions page on the website. Class entries will be made on a first-come, first-served basis.
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