South African Breweries (SAB) asked the owners of taverns, restaurants, bars, liquor stores and the South African public to adhere to the strict Covid-19 protocols and adhere to Level 2 regulations to protect lives and the 1.1 million livelihoods that depend on them. in a healthy and functional alcohol industry.
The warnings are transparent and unequivocal, such as respect for the new opening times of taverns, bars and restaurants, as well as restrictions on retail point trading hours. If the institutions have their liquor license revoked for a legal reason, adding violation of any existing covid-19 regulations, the SAB may legally sell them more alcohol. “
The South African government has opened up the economy and lifted the ban on alcohol in very strict situations, which must have a good reputation for ensuring coverage against Covid-1nine dangers. These situations come with alcohol intake on site at authorized institutions until 10 p.m., while liquor outlets may sell alcohol for off-site consumption Monday through Thursday from 9 a.m. to 5 p.m. Only.
“The million livelihoods that our industry supports simply cannot impose new restrictions on the sale of alcohol, due to non-compliance with Level 2 regulations and irresponsible consumption. For many of our price chain partners who are suffering to recover, new or higher regulation can mean an end to their operations and jeopardize the livelihood of their employees,” said Zoleka Lisa, VICE President of Corporate Affairs at SAB.
SAB fully assumes the commitment of taverns and liquor outlets to ensure that institutions that sell alcohol assume the duty of their customers. SAB and its industry partners provided taverns and restaurants with protection equipment, threat mitigation and educational materials.
“At SAB, we believe that we need each and every one of those who delight in our beers to be positive, and that means taking a position from the company opposed to destructive or irresponsible consumption,” Lisa said.
Our SAB sales force and industry partners will also perform normal checks to ensure that entry into the site complies with the strict COVID-19 protocols. Meanwhile, tavern owners have pledged to comply with an industry statute that is committed not to serve alcohol to others who have already drunk too much, to announce the ban on drinking and driving/walking and sticking to the strict protection of Covid-19. Rules. We are still in the middle of a fitness pandemic and will have not to drink and drive to maintain all livelihoods sustained by the alcohol industry. SAB understands the harsh paintings that await us to the paintings in combination in a collaborative technique with our shareholders and the price chain to make sure that we will rebuild the economy. We want to make sure everyone adheres to and adheres to government rules to make sure we don’t threaten more lives and livelihoods,” Lisa said.
Lisa concludes: “Let’s be responsible, together. Let us be courageous and act against the behavior of traders, bars and restaurants who violate Level 2 by reporting sales incidents and consumer-related crimes at 0800 014 858. This hotline is administered through the Consumer Goods Council of South Africa, which will contact law enforcement of reported cases. The lives and livelihoods of their South African compatriots count on this”.