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The expansion of Matt Zingler and Tariq Cherif’s hip-hop festival Rolling Loud, from its first one-day occasion in Miami seven years ago, to its arrival in Europe, has been astronomical.
On July 22, after two years of the COVID-19 pandemic, Rolling Loud enthusiasts were able to revel in 3 days of rap music from around the world on the sandy beach of Portimão in Portugal. And that is to say that the two years wait was worth it.
The first day arrives, and before entering the festival itself, the intense roars over the deafening music while admiring the view of the non-violent promenade create the atmosphere for the days to come. Once through the gates and within the territory of RL, it’s hard not to feel the power of other festival-goers, let alone be among a crowd from around the world. Collective applause and the word “Siu”: a reference to Portuguese footballer Cristiano Ronaldo’s “Siu” birthday party as a sign of the crowd’s appreciation – are consistently shouted at full volume; the environment is now on the lookout.
From British drilling queen Ivorian Doll to RCA’s new promise Flo Milli, from Cactus Jack’s Don Toliver to Dreamville headliner J. Cole, the first day was filled with high-end rap performances. performances of British garage hits like AJ Tracey’s “Ladbroke Grove” and the hilarious anthems of dancehall star Shenseaa meant there was everything for everyone, catering to the diversity of the crowd. Mr. Huncho was one of the first artists to ask, “Where is my mosh?”-pit team?”, a recurring theme for 3 days. In fact, fans have lived up to Rolling Loud’s reputation, as they treated mosh-pits as a ritual act to symbolize their favorite parts in a song, whether it’s Playboi Carti’s rockstar-rap anthems or D-Block Europe’s melodic trap joints.
The moment the day begins and Lancey Fouxx assumes the power of the previous day, preparing the crowd for Skepta, a common collaborator, to take the level later in the evening. With Boy Better Know’s Jme performing “Man Don’t Care” on the Punx stage (before signing up for his older brother on stage Loud for “That’s Not Me”), the dirt proved to be a hit with all participants, with maximum rhymes word for word. Skepta even reunited BBK Frisco and Shorty to sign up for him and DJ Maximum after performing foreign anthems such as “Praise Tha Lord” and “It Ain’t Safe”. The day is coming to an end with A$AP Rocky, a Rolling Loud regular, performing what he does is as productive as possible as Rihanna, the mother of his first and only child, watched his performance from the audience. before yelling at Young Thug and Gunna, “Can we launch YSL once?”
By the arrival of the third day, those who committed themselves enough to attend the three days possibly felt exhausted, but they did not let it be felt because they maintained power until the end. West London’s hitmaker, Central Cee, proved its global appeal. presenting their set with the single “Day In The Life” followed by the tracks “Loading” and “6 For 6”. Future, which was the last act of the festival, left a lasting impression when the trap legend brought functional life to his vast discography, from “Mask Off” to his long stanza on “Pushing P. “
Despite a host of performances across a variety of artists from the UK, US and across Europe, a combined sense of satisfaction and lack of more was left behind. For an even more complete picture of what happened at Rolling Loud Portugal 2022, scroll down below for a visual recap.
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