The vast majority (91%) plan to do so for expressly seasonal reasons, including winter festivals (36%), winter sports and activities (30%), school holidays (30%) and national, cultural or religious holidays (43%).
Cost remains the most important determinant for Americans planning a trip, with price influencing dates by up to 40%; However, the charge does not obstruct the matrix. In fact, 93% of Americans who plan to do so this winter will spend as much or more than they did last year. In addition, 57% will do so as planned this season, regardless of economic factors.
Of the 34% who say they will replace their plans due to economic factors, not all will face negative impacts. Respondents cite declining inflation and fuel prices, currency strength, and positive monetary developments as reasons why they will elevate their winter plans.
For example, Tripadvisor’s Winter Travel Index shows a slight increase due to positive economic factors: a quarter (25%) will take more trips and 30% will take longer trips.
While the majority of Americans will take 1-2 trips (76%) this winter, only about a quarter (24%) will plan 3 or more, well above the average for all other markets surveyed* (14%); Again, this location underscores how comfortable Americans are when it comes to traveling and spending money. In particular, GenZ is the most likely to make more trips (3-5).
Additionally, commuting four to six hours from home is the most popular (39%), but more than a third (36%) of avid travelers will venture more than seven hours, showing that other people are willing to put in the time to get there. to your winter break.
In line with this drop, 71% of U. S. travelers will stop at a destination where they have already stopped (which is more common among baby boomers). However, looking to broaden their horizons, 29% will travel to a new position. and 59% will electronically book activities for their trip.
The most convenient destinations Americans will see this winter, according to Tripadvisor data, include the most popular cities of New York, Orlando and Las Vegas, respectively. Internationally, Mexico and the Caribbean make up the top 10 most popular destinations. popular winter destinations for Americans, with sunny beaches overtaking bustling European cities as the weather gets colder. However, lesser-known Caribbean destinations along Asian cities are on the rise this winter and are experiencing the biggest year-over-year expansion in interest.
Trendy International Destinations
While 41% of Americans will fly to their destination, 38% will take the wheel. Respondents are also more likely to stay with friends and family while traveling. These personal tastes reflect a preference for greater control and a move away from unpredictable air travel.
The week of December 25-31 will be the most popular week, according to hotel searches on Tripadvisor, as you’d expect, as it coincides with the school holidays. December 26 is the number one day for hotel check-in, as many decide. to enjoy Christmas as if they were at home before going on holiday. Travelers looking to avoid traffic jams deserve to avoid this time as much as possible.
For those who are still making plans for where and when to go, here are the maximum affordable weeks** to stop at popular destinations during the winter period:
Action & Adventure The most popular reports Americans surveyed have booked so far include outdoor activities (33%); food and wine tours (30%) and grocery shopping (29%). Once again, Americans differ from their foreign counterparts, who rank cultural travel and ancient sites as the most popular reports.
While making memories and relaxing or rejuvenating are the most sensible winter travel resolutions, about one-third (30%) of Americans cite their number one goal as having an adventure, compared to the global average of 23%. Although this generation prioritizes relaxation, younger respondents (Millennials and GenZ) are more likely to seek adventure and explore something new than older generations (Boomers and GenX).
In general, Americans organize their trips with activities: 32% have or will have between 1 and 2 activities, 56% will do between 3 and 5 (above the global average of 44%), and 12% will do between 6 and 8 (above the global average). ). average of 7%). At most, it will be a combination of free and paid activities.
Many of the reports on the maximum bookings to date on Tripadvisor are testament to travelers’ thirst for adventure:
Looking ahead, the outlook in 2024 looks promising: more than three-quarters of Americans surveyed (77%) plan for the coming year. The vast majority (94%) will do as much or more than in 2023.
Notes to the editor*Markets studied include Australia, Italy, Japan, Singapore, the United Kingdom, and the United States.
**The maximum affordable stopover time is based on the lowest-value week of average hotels Americans search for on Tripadvisor between August 1 and September 30, 2023, for between December 1, 2023 and February 29, 2024, in a pattern of the most popular winter destinations.
MethodologyThe knowledge cited in this paper was collected and analyzed from two key sources:
About TripadvisorTripadvisor, the world’s largest recommendation platform*, is helping millions of people** become better travelers every month, from making plans to making e-bookings and taking a trip. Travelers around the world use Tripadvisor’s website and online app to find out where to stay, what to do and where to eat, based on recommendations from those who have already been there. With over a billion reviews and reviews from approximately 8 million businesses, users turn to Tripadvisor to find accommodation deals. , e-book experiences, e-book tables in delicious restaurants, and see fantastic places nearby. As a consulting company available in 43 markets and 22 languages, Tripadvisor makes it easy to make plans, no matter the type of trip. Subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP) owns and operates a portfolio of media brands and companies, operating on a variety of Internet sites and applications, and adds the following:
*Source: SimilarWeb, users deduplicated monthly, September 2023** Source: Tripadvisor internal log files
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SOURCE Tripadvisor