On 27 July, Juventus secured their ninth consecutive national name with a 2-0 win over Sampdoria.
The bianconeri controlled to win Serie A, the main Italian football league, two days before the end of what will be remembered as a normal season.
The main explanation for why the COVID-19 pandemic is evidently, which forced football, among all other sports, to a suspension of three unprecedented months.
But unfortunately, the 2019/2020 Serie A season also saw an embarrassing wave of racist incidents, on and off the court.
Inter Romelu Lukaku striker Milan Franck Kessié and Brescia striker Mario Balotelli, to name a few, were attacked with monkey chants, while in December 2019 a crusade against Serie A-led racism generated widespread complaints by describing other human races as monkeys. with painted faces.
However, the horrific episodes that have tarnished Italian football are about to disappear once and for all.
According to Bloomberg, several big names in the Wall Street sports investment business came out with a plan to tackle racist abuse in Italian soccer while helping Serie A increase its value.
In recent months, at least 4 personal equity firms, Advent International, Bain Capital, Cinven Ltd. and CVC Capital Partners, have expressed interest in buying a minority stake in Serie A shares.
His investment plan is to get a stake in Lega Servizi, a subsidiary of Serie A, to buy the league’s main asset, the lucrative television broadcast rights.
At least two of those investors “believe that taking steps to curb racist behavior on party day is the key to building an internationally marketable media product,” Bloomberg said.
Combating manifest racism in the stands would be the turning point to increase the price of the league’s broadcast rights, as well as the monetary price of clubs.
According to the 2020 annual football finance review by professional company Deloitte, Serie A ranked fourth in the five most important European leagues in terms of revenue.
In addition, the structure of larger stadiums and the joy of fans (after Covid) in the day in shape will also help the product and, consequently, the profits of the investors.
To address this problem, Serie A has set up a counter-bureaucracy body in particular with UNAR, the Italian anti-racism agency.
The goal is to ‘develop a strategy that will be implemented in concrete terms the 2020/2021 season’.
In addition, AC Milan executive director Ivan Gazidis has invited Paul Elliott, chairman of the Advisory Board for Inclusion of the English Football Federation, to join an anti-racism organization with officials from high-level Serie A clubs such as AS Roma, Juventus. and FC Inter.
Fighting racism in Italian football is, in fact, a cycling business, given the scale of the challenge, but Arsenal’s former executive leader is optimistic about the outcome.
“Everything is waiting to arrive, and I, the foreign investors who are entering Italian football, I see those odds very clearly,” Gazidis said.
Hopefully, next season will see a new beginning for a new Serie A in which there is no room for racism in the stands.
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