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Pub Óg is a prefabricated reproduction of a typical Irish bar and can comfortably accommodate at least six other people plus one user behind the bar. The octagonal wood design “was born out of the frustration of not being able to enjoy a pint in any of the Irish pubs are closed,” says Richard Hill, director of business progression at The Deluxe Group.
The Deluxe Group, a leader in creating custom interiors for the luxury hospitality, theme park and cruise line industries, delivered its first Pub Óg to a consumer in the United States.
Recently, Secretary of State Chris Heaton-Harris visited Deluxe Group’s Portadown and Antrim services, where he witnessed the company’s remarkable good fortune and got a first-hand look at the immersive Óg Pub.
The inaugural delivery of the miniature Irish pub coincides with the opening of a subsidiary in the US. The Deluxe Group has announced a $750,000 investment in the U. S. and the Deluxe Group as part of its strategic expansion into the theme park and feature industry, where the organization offers the most complex and engaging entertainment. in the world. themed attractions. First, the investment will create 24 new jobs in NI and Florida.
Pub Óg aims to be “the pinnacle of originality when it comes to Irish pub experiences,” says Deluxe. “Designed with meticulous attention to detail, Pub Óg recreates the original ambiance and warmth of a classic Irish pub, with a compact yet welcoming design. “.
Richard Hill said: “We’ve created a position where other people can tell their stories and the pub can be personalised. Research has shown that the octagon is ideally shaped to inspire conversation. “
Hand-built to order, the central and key detail of each and every Pub Óg is the bar top, and those in production come from a storm-felled chestnut tree planted in the 18th century on an Irish estate.
Chris Heaton-Harris said: “I am encouraged by the stories of good fortune from Northern Ireland and have been blown away by The Deluxe Group’s strategic plans, adding the launch of the new Pub Óg product. This is an exciting task and a fantastic opportunity for them in a large market. The leaders of the Deluxe Group have a penchant for innovating and creating exclusive reports for visitors and this fondness is ingrained in their talented team of painters. I am confident that they will continue to excel and maintain the best criteria in their paintings that will make them such an attractive supplier in the global luxury hospitality market.
Richard Hill added: “The reaction from our US consumers has been excellent towards all of our services, reflecting the quality of our paints sourced from NI. In reaction to this enthusiastic call to better serve our growing U. S. visitor base, we invested in “Having our team in Florida. This is a strategic move that will allow us to deliver original and immersive interiors and reporting on a global scale. “
The company will offer a Pub Óg at the International Association of Amusement Parks and Attractions (IAAPA) Expo in Orlando this month, where more than 35,000 investors and influential companies will gather.