In 2022, the global tourism market in the Philippines is expected to be valued at US$10. 8 billion. The market is expected to reach $30. 4 billion in sales through 2032, with a compound annual expansion of 10. 9%.
There are impressive volcano ascents in Bicol (Mount Mayon and Mount Isarog, for example), and dozens of national parks, heritage sites, reserves, and volcanoes in Mindoro, Palawan, and the Visayas. Mount Kanlaon, an active volcano in Negros, is one of the most challenging climbs in the country, while the nearby Negros Forest Reserve to the north is a stark and fascinating scenery of peaks, waterfalls, and fumaroles typical of the archipelago’s wilderness.
There are several opportunities to explore the nature of Filipinas. La Sierra Madre in Luzon and Balbalasang-Balbalan National Park in Kalinga, for example, are rarely visited by tourists, but offer exhilarating hikes through dense tropical forests and soaring peaks.
The conversion of airport terminals into global gateways has aided in the international tourism development of the country, with about 95–99% of visitors arriving by air. In recent years, the airports in Davao City and Iloilo City have been modernised, allowing direct charter flights from Singapore.
Meanwhile, Mactan-Cebu Airport, which has long welcomed scheduled and charter flights from across East Asia, was scheduled to launch long-haul flights in 2016, when three Philippine airlines operated between Cebu and Los Angeles, California. In the near future, there will be more direct foreign flights to Cebu, Boracay, and Davao. In addition, the country’s hotel sector is focusing on the contactless payment trend. When contactless bills are allowed, consumers save time by not having to sort through their money or pay to enter their PIN.
The advent of mobile phone bills has also made wallets obsolete. The coronavirus outbreak has driven the demand for contactless invoices that reduce friction and visitor experience. Offering contactless payment strategies across many consumers and workers would arguably be perceived as a necessity rather than a luxury. Due to the COVID-19 outbreak, many players in the Philippine hotel industry have started employing contactless payment systems.
Key things to remember:
Competition scenario
The major players in Philippines tourism are focusing on promotional strategies and advertising of popular tourist destinations in the Philippines to improve sales in the market.
The players in the Philippine tourism market are
Philippines Tourism Market by Category
For Tourism:
By Channel:
For tourists:
By age group:
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