PG Bison delivers on its promise to meet MDF (SupaWood) call in Southern Africa and beyond

With an investment of R1. 875 billion, the investment in PG Bison’s Contiroll MDF line in Mkhondo will bring its installed MDF capacity to a total of 1,190 cubic meters per day at its two MDF plants in Boksburg and Mkhondo. This will enable PG Bison to meet the growing demand for MDF produced in local and export markets.

Urbanization and the significant growth of an ambitious middle-income population are generating an increased need for higher quality furniture and home garage solutions. The demand for high-end furniture and cabinet elements with glossy, matte and spray-painted finishes further increases the demand. for MDF.

The new MDF line and the recently completed particleboard line will position the PG Bison Mkhondo group on the map as a global power space for the production of wood-based panels in Southern Africa. The production plant will soon be the one in Africa that spaces a line of particleboard. MDF line, modernization facilities, resin production plants and paper processing in one site.

According to Gerhard Victor, CEO of PG Bison, the particleboard and MDF expansions will enable PG Bison to remain a leader in the world-class wood-based ornamental panel sector.

“Our proudly South African products are a viable and successful local option for imports. They allow our consumers to maintain lower stock levels, which means higher stock turnover and greater cash flow, rather than tying up current capital in giant tranches of imported goods. “And the delivery times of the products are especially shorter than those of imports, so our consumers can guarantee an uninterrupted service to satisfy their wishes for a long time,” says Victor. A key detail of PG Bison’s investment strategy is localization. PG Bison understands that without a thriving local industry, its customers in South Africa would be minimal.

“As we continue to see an increase in local demand for our products, we have a developing export visitor base that we also want to help. As a key supplier to many corporations along the price chain, we have a duty to innovate frequently. and ensure that we remain globally competitive to help our visitors grow, locally and internationally, and ensure the sustainability of the industry,” says Victor.

As a South African corporate citizen with vested interests in the country’s economic expansion, PG Bison believes that the welfare of the forestry industry and furniture production in general is paramount. By extension, the expansion of production capacity is helping to generate business expansion and employment. opportunities along the price chain.

“Our project is to motivate and create living spaces,” says Justin Berry, director of marketing and strategic progression at PG Bison.

Berry says PG Bison is helping to sustain the furniture, structure and structure industries in Southern Africa by investing in the capacity to meet the growing demand for quality ornamental products in Africa.

“The sharp increase in home renovation activities stimulated by Covid-19 closures in 2020 and 2021 has leveled off. However, we anticipate that the work done by governments across Africa on the AfCFTA and the growing demand for interior design responses in the market will increase. drive demand for PG Bison products in the future,” he said.

https://www. woodbizafrica. co. za/august-2023-issue-29/www. pgbison. co. za

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