The European Travel Commission (ETC) and Eurail BV published the most recent Long-Haul Travel Barometer (LHTB) on 3/2022, which provides data on ler sentiment for September – December 2022. The report shows that appetite abroad in the final months of 2022 has improved, with Brazil (150p), Canada (136p) and the United States (126p) recording the largest accumulation in the sentiment index compared to the summer. However, the preference for scaling in Europe stagnated in key markets, with only marginal improvements appearing.
While the accusation of living through the crisis is expected to have a devastating effect on household budgets worldwide this winter, private finance has become the most sensible explanation for why respondents (24%) don’t travel long distances. Brazilians (55%), Canadians (31%) and Americans (30%) are the most susceptible to cash problems. In addition, considerations about covid-19 remain unpleasant for many, with 19% of respondents citing it as an explanation. why not travel abroad, especially to Asia.
Commenting on the LHTB publication, Luís Araújo, president of ETC, said: “It is positive to see a continuous improvement in the sentiment of long-haul haulers. However, this new long-distance barometer reflects the negative effects that emerging prices of living on people’s ability abroad. It is very likely that non-public finances will particularly adjust people’s potential choices in the coming months; it is a scenario that ETC and its members are committed to closely monitoring and resolving.
The LHTB reviews travel intentions in seven overseas markets: Australia, Brazil, Canada, China, Japan, Russia and the United States every quarter. Travel intent is measured through an index that reflects the prevailing sentiment expressed through a market, whether positive or negative. negative. Values above one hundred indices imply a positive trend, while values below one hundred imply negative attitudes towards travel in a given period.
Travel sentiment to Europe remains low among Americans (94p), with 41% of U. S. respondents being able to travel to Europe. The U. S. government says they will feel more confident when traveling to European destinations when their economy improves.
Among Americans planning a European vacation, more than a share (56%) need to stop in multiple countries, with France, Italy, the UK and Germany topping the list. When opting for a destination, the priorities of American tourists are high. quality tourism infrastructure (35%), protection (33%) and costs (31%). Americans also use the influx of a destination as a vital criterion (23%), more than respondents from other markets (16% in the overall sample).
In Canada, the resumption of air links and the slow lifting of travel restrictions have generated positive sentiment (104p) for visiting Europe and may signal the beginning of an uptick in overseas travel. Almost 60% of Canadians who want to come to Europe need to travel to several countries. The most sensible on your destination wish list are France, Italy and the UK. Exploring Europe’s ancient and cultural heritage is the number one motivation for Canadians during autumn and early winter.
Similarly, sentiment is positive among Brazilians (103p), with more than a component (55%) of respondents not stopping in European destinations in the coming months. Interest in the region is expected to continue to grow, in part due to advancing air connectivity between Brazil and European cities. Portugal (41%) tops the list as a favorite destination for Brazilians.
Despite the zero-Covid strategy, Chinese travellers’ sentiment towards Europe has turned positive (103p), with 64% of respondents expecting to stop over at a European destination in the coming months. However, considerations similar to Covid-19 remain the main obstacle, with 39% of Chinese citing it as an explanation for why not travel in September-December 2022. More than a quarter of Chinese respondents (29%) said it is still too confusing to travel abroad due to COVID-19.
Japan is a more risk-averse market, as the sentiment point for overseas has remained negative since the pandemic began. Of all Japanese surveyed, only 22% plan to take a long-distance holiday in the coming months, with 13% in Europe. in mind.
Almost 60% of Australians surveyed plan to travel abroad until the end of 2022, and 38% contemplate a European destination. urban design and nightlife, and participate in culinary experiences.
When opting for a holiday destination, the perceived protection and quality of tourism infrastructure are of paramount importance to Australians. Compared to other markets, they pay more attention to prices and products in destinations (32% vs. 27% in the overall sample). ).
Compared to summer, travel confidence in Russia increased for long-haul (136p) and European (87p) destinations. However, confidence remains below the degrees recorded in autumn in recent years, reflecting the geopolitical scenario and the existing obstacles for Russians. to travel outside your country. Of those surveyed, less than a quarter (24%) plan to travel to Europe in September-December 2022 (vs. 36% in 2021). Turkey, which has kept air connectivity and its borders open to Russian citizens, is the most popular destination among potential travelers in this market (22%).
Australia’s index in September 2022 is 100. La evolution of the index will be visual in September 2023
For example, well-developed public transport, roads/highways, housing, etc.
The European Tourism Comproject represents national tourism organisations in Europe. Established in 1948, the ETC project is the sustainable progression of Europe as a tourist destination and publicizing Europe in third markets. Our 32 m. . .
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