The market for portable devices in Brazil accelerated in the last quarter of 2020, according to new figures from market site research company IDC.
Device sales increased by 21. 1% between April and June in Brazil until the last quarter of 2019. During the period, 208,350 Fitbands and smartwatches were sold, according to the report.
The movement observed at the time quarter saw an uptick in entry with some brands reporting record sales, given the fear of customers with sedentary lifestyles in the pandemic. Revenue from April to June this year reached 301 million reais (US$42 million), according to the company. .
The average price ticket for portable devices in Brazil also increased, driven by an uptick in the US dollar against the Brazilian real. Fitness bands in Brazil charge an average of 810 reais ($145) while smartwatches charge 2128 reais ($381), a building. up to 121. 4% and 45. 4%, respectively, at the same time last year.
“The quarterly effects of the moment may have been even greater without the effect of the Covid-19 pandemic and exchange rate accumulation, but despite this, the effects were a positive surprise,” said Renato Meireles, analyst studios and customer gadget representative at IDC Brazil.
According to Meireles, online channels have been the key to the positive functionality of the segment. “Wearables already enjoyed positive advertising functionality in e-commerce and, with the closure of physical outlets due to the pandemic, they claim even more,” he said.
According to the analyst, the sale of portable products could possibly have been driven across other sectors, posing, for example, the increase in the adoption of cycling: “Consumers who have purchased a motorcycle and other accessories might also have included an adjustment band or smartwatch. to monitor performance,” he added.
The portable device market is sophisticated, according to another IDC study in July 2019, which indicated that Brazilians were looking to buy higher quality products and more features, as well as warranty and support. reported that sales of unknown brands had collapsed and noted that there was an expectation that there would be a move towards masification and relief on the average ticket.
Approximately $20 billion a year will be spent on portable devices, fitness trackers and remote patient tracking devices within five years, according to generation research company Juniper Research.
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